07.19.16
Tommy Hilfiger is set to roll out The Girl by Tommy Hilfiger, a new eau de parfum and campaign featuring Gigi Hadid, Tommy Hilfiger’s global ambassador for womenswear, accessories and fragrance.
Launching in Fall 2016, the new scent is anchored in a dynamic digital campaign, which reflects her optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Hadid has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
“The Girl’ means being true to yourself and having fun while you’re at it,” said Hadid. “For me, that’s appreciating every moment, laughing at myself, and surrounding myself with everything that makes me feel happy.”
Inspired by Hadid’s free-spirited and magnetic personality, The Girl by Tommy Hilfiger is crisp and fresh. The scent opens with a burst of green pear, violet leaf and green fig leaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance.
Eau de Parfums in assorted sizes launch in August 2016 at Macy’s and Tommy Hilfiger boutiques.
Launching in Fall 2016, the new scent is anchored in a dynamic digital campaign, which reflects her optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Hadid has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
“The Girl’ means being true to yourself and having fun while you’re at it,” said Hadid. “For me, that’s appreciating every moment, laughing at myself, and surrounding myself with everything that makes me feel happy.”
Inspired by Hadid’s free-spirited and magnetic personality, The Girl by Tommy Hilfiger is crisp and fresh. The scent opens with a burst of green pear, violet leaf and green fig leaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance.
Eau de Parfums in assorted sizes launch in August 2016 at Macy’s and Tommy Hilfiger boutiques.