Gains will be supported by further growth of mass retailers and club stores, and increased food and beverage sales volume in nontraditional outlets such as drug and dollar stores. Additionally, the proliferation of club stores and no-frills deep discount grocery stores will be especially important for RRP, as such stores primarily sell merchandise directly from secondary packaging and require their vendors to ship products in RRP. These and other trends are presented in Retail Ready Packaging, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Among major RRP product types, corrugated boxes, which represent more than 50 percent of total demand, will provide the strongest opportunities. According to analyst Esther Palevsky, “Growth will be supported by expansion in the retail user base and the increased presence of value-added box types.”
Gains for retail ready corrugated floor displays, folding cartons, and reusable plastic containers (RPCs) will be more moderate than those for boxes, but will still be helped by overall retail trends promoting greater use of RRP.