07.22.16
In 1999, Bluemercury founders Marla Malcolm Beck and Barry Beck identified a gap in the beauty market. The couple aimed to create the first national neighborhood beauty store, where customers could receive a personalized, educational, friendly shopping experience, along with an assortment of the world's most coveted luxury beauty brands.
Now, the prestige retailer debuted its 100th store in Savannah, Georgia. This milestone achievement was marked by a grand opening celebration event hosted by the Becks complete with a ribbon cutting ceremony led by Savannah’s Mayor Eddie DeLoach.
The new storefront, located in the historic Jacob’s Men’s Shop Building in downtown Savannah, serves as a beautiful landmark of the innovative spirit and hospitality central to the Bluemercury philosophy, said the company. The space has a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood flooring and the historic original terrazzo entryway.
In fact, Bluemercury Savannah, at approximately 2,400 sq. ft., marks Bluemercury’s foray into a larger store size retail format.
“We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy. Our Savannah store builds on our remarkable success in nearby Charleston, South Carolina, and we plan to add more stores to the region,” said Bluemercury co-founder and chief operating officer Barry Beck.
Now, the prestige retailer debuted its 100th store in Savannah, Georgia. This milestone achievement was marked by a grand opening celebration event hosted by the Becks complete with a ribbon cutting ceremony led by Savannah’s Mayor Eddie DeLoach.
The new storefront, located in the historic Jacob’s Men’s Shop Building in downtown Savannah, serves as a beautiful landmark of the innovative spirit and hospitality central to the Bluemercury philosophy, said the company. The space has a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood flooring and the historic original terrazzo entryway.
In fact, Bluemercury Savannah, at approximately 2,400 sq. ft., marks Bluemercury’s foray into a larger store size retail format.
“We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy. Our Savannah store builds on our remarkable success in nearby Charleston, South Carolina, and we plan to add more stores to the region,” said Bluemercury co-founder and chief operating officer Barry Beck.