07.27.16
The Plantasens metamorphosis collection for face, body and hair care add a consumer "wow-factor" with textures that transform during application, says its creator, Clariant. Natural ingredients support more “green” cosmetics products too.
Sergio Manzano, head of Plantasens at Clariant, commented: “Surprising textures have emerged on the personal care wish-list of formulators and brand owners looking for new ways to spice up beauty care regimens. Clariant is therefore delighted to introduce transforming formulation concepts that stand out for their element of surprise and use of natural ingredients. Since unveiling Metamorphosis by Plantasens at in-cosmetics Paris, we’ve had lots of positive feedback from industry players excited to experiment with the possibilities we’re creating for their formulations.”
Metamorphosis highlights the synergistic effect between nature and technology through texture transformations within the same product, said the company. For example, an oil that becomes a lotion during application.
More info: www.clariant.com
Sergio Manzano, head of Plantasens at Clariant, commented: “Surprising textures have emerged on the personal care wish-list of formulators and brand owners looking for new ways to spice up beauty care regimens. Clariant is therefore delighted to introduce transforming formulation concepts that stand out for their element of surprise and use of natural ingredients. Since unveiling Metamorphosis by Plantasens at in-cosmetics Paris, we’ve had lots of positive feedback from industry players excited to experiment with the possibilities we’re creating for their formulations.”
Metamorphosis highlights the synergistic effect between nature and technology through texture transformations within the same product, said the company. For example, an oil that becomes a lotion during application.
More info: www.clariant.com