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    Breaking News

    Dial Makes a Dash to Amazon

    Henkel's Persil ProClean and Schwarzkopf are onboard, too

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    07.29.16
    Henkel is offering the Amazon Dash Button for its three top brands in the US: Dial, Persil ProClean and Schwarzkopf. Since end of June, Amazon Dash Buttons for Dial, Dial Liquid Handsoap, Persil ProClean, and Schwarzkopf have been available to Amazon Prime users in the US. According to Henkel, after one month, Dial and Schwarzkopf Dash Buttons are among the best-selling Dash Buttons within their categories.


    “We are extremely excited about partnering with Amazon to offer the Dash Button on some of our top brands within Henkel Consumer Goods US. With this offer, we are supporting our consumers in their digital journey for a seamless online shopping experience,” said Jens-Martin Schwaerzler, president Henkel Consumer Goods North America.


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