08.01.16
Direct response leader IDR Productions will use its background in beauty marketing to launch new client Grace Kelly Beauty this summer. The upcoming makeup company looks to revolutionize how women view skin care and makeup by creating Flawless, the first organic airbrush makeup line.
According to the company, Grace Kelly Beauty aims to make in-home airbrush makeup accessible to women of all skin types and ages. The new Flawless line boasts natural ingredients with benefits such as anti-aging and anti-acne properties that customers can safely sleep in. Grace Kelly Beauty has teamed up with IDR Productions for all pre and post-launch video marketing. IDR Productions has seen commercial success in its beauty campaigns for De Odor Works and EZ Curler.
"Beauty is my passion," said Kelly Burke, CEO and executive producer of IDR Productions. "I love this product and can't wait for the world to love it, too."
According to the company, Grace Kelly Beauty aims to make in-home airbrush makeup accessible to women of all skin types and ages. The new Flawless line boasts natural ingredients with benefits such as anti-aging and anti-acne properties that customers can safely sleep in. Grace Kelly Beauty has teamed up with IDR Productions for all pre and post-launch video marketing. IDR Productions has seen commercial success in its beauty campaigns for De Odor Works and EZ Curler.
"Beauty is my passion," said Kelly Burke, CEO and executive producer of IDR Productions. "I love this product and can't wait for the world to love it, too."