08.08.16
Julep announced a national retail distribution partnership with Ulta. The beauty brand has selected 57 of its most popular items for Ulta Beauty including its favorite Love Your Bare Face Cleansing Oil, It’s Whipped Matte Lip Mousse, and three exclusive Trend in 10 color kits.
A true “social brand,” Julep leverages crowdsourcing and social feedback to develop its beauty and skin care products. Starting with small batch production, Julep tests the market with its popular monthly Julep Beauty Box subscription community and only manufactures large volumes if the product is a highly rated hit. Julep has selected its most popular products to feature in 250 Ulta Beauty stores and online at ulta.com. Expansions to further stores will continue, with 300 by the end of 2016 and more in 2017. The initial store locations represent key markets for Julep’s highly engaged online customer base.
“Our Julep Mavens are an integral part of our innovation team,” said Jane Park, founder and CEO of Julep Beauty. “We engage with them on everything from favorite beauty trends to what is frustrating about the products currently in their makeup bag. When we asked them where they shop for beauty, their overwhelming response was Ulta Beauty.”
"Ulta Beauty is committed to continuing to provide women access to the very best in beauty," said Tara Simon, senior vice president, Ulta Beauty prestige merchandising. "Julep is a truly unique brand lead by a visionary leader, Jane Park who has a gift of finding meaningful ways to connect and engage with women. Julep’s use of social platforms is a great example as they routinely incorporate customer insights to develop their products. Our decision to partner with Julep is a reflection of our commitment to provide our guests with the most innovative beauty products and a deeply personalized experience both in store and online."
A true “social brand,” Julep leverages crowdsourcing and social feedback to develop its beauty and skin care products. Starting with small batch production, Julep tests the market with its popular monthly Julep Beauty Box subscription community and only manufactures large volumes if the product is a highly rated hit. Julep has selected its most popular products to feature in 250 Ulta Beauty stores and online at ulta.com. Expansions to further stores will continue, with 300 by the end of 2016 and more in 2017. The initial store locations represent key markets for Julep’s highly engaged online customer base.
“Our Julep Mavens are an integral part of our innovation team,” said Jane Park, founder and CEO of Julep Beauty. “We engage with them on everything from favorite beauty trends to what is frustrating about the products currently in their makeup bag. When we asked them where they shop for beauty, their overwhelming response was Ulta Beauty.”
"Ulta Beauty is committed to continuing to provide women access to the very best in beauty," said Tara Simon, senior vice president, Ulta Beauty prestige merchandising. "Julep is a truly unique brand lead by a visionary leader, Jane Park who has a gift of finding meaningful ways to connect and engage with women. Julep’s use of social platforms is a great example as they routinely incorporate customer insights to develop their products. Our decision to partner with Julep is a reflection of our commitment to provide our guests with the most innovative beauty products and a deeply personalized experience both in store and online."