08.31.16
Singer Michael Bublé’s fragrance for women, By Invitation, has sold out on QVC. The singer appeared last week to unveil the two piece set, featuring the 3.4 fl. oz eau de parfum spray and the 1 fl. oz purse spray, which sold out of more than 21,000 units in less than 24 hours.
Additionally, Michael’s upcoming album Nobody But Me, available later this year, was available for presale and sold nearly 6,000 units with little on-air promotion.
“While we’re beyond pleased with Michael’s visit, his success on-air was no surprise! Michael’s loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,” said Alicia Valencia, SVP beauty merchandising, HSN. “We’re thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.”
Described as a floral oriental gourmand, By Invitation has top notes of red fruits and bergamot with added heart notes of lily of the valley, wild jasmine and spicy inflections of peony, By Invitation wraps with a warm base of sandalwood-musk and addictive vanillas.
“HSN has proven time and time again, to be a successful launch partner for our celebrity and designer fragrances,” said Tamara Steele, SVP, US Prestige Beauty Group at Elizabeth Arden. “From the pre-show promotion to the social media engagement, to the on-air execution, we look to HSN to deliver an exceptional experience for fans and customers alike.”
Additionally, Michael’s upcoming album Nobody But Me, available later this year, was available for presale and sold nearly 6,000 units with little on-air promotion.
“While we’re beyond pleased with Michael’s visit, his success on-air was no surprise! Michael’s loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,” said Alicia Valencia, SVP beauty merchandising, HSN. “We’re thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.”
Described as a floral oriental gourmand, By Invitation has top notes of red fruits and bergamot with added heart notes of lily of the valley, wild jasmine and spicy inflections of peony, By Invitation wraps with a warm base of sandalwood-musk and addictive vanillas.
“HSN has proven time and time again, to be a successful launch partner for our celebrity and designer fragrances,” said Tamara Steele, SVP, US Prestige Beauty Group at Elizabeth Arden. “From the pre-show promotion to the social media engagement, to the on-air execution, we look to HSN to deliver an exceptional experience for fans and customers alike.”