08.31.16
Lottabody, a Revlon Pro brand, kicked off its #aLotta digital empowerment campaign with the introduction of a series of confessional-style video vignettes that introduce consumers to an eclectic group of young women from different walks of life.
“We all know that when you look good, you feel good and when you feel good, you are empowered to do more,” said Jolorie Williams, vice president of Multicultural Marketing at Revlon Pro. “Lottabody products take care of that first part, so what we’ve been really interested in discovering through our conversations, with women online and off, is what are the things that make you unique and who or what inspires you to spring into action and conquer your world?”
Lottabody fans can join this conversation by telling the brand what they have #aLotta by uploading a photo to www.Lottabody.com/alotta and sharing it across their preferred social media platforms for a chance to win a full-size Lottabody product prize pack.
“We all know that when you look good, you feel good and when you feel good, you are empowered to do more,” said Jolorie Williams, vice president of Multicultural Marketing at Revlon Pro. “Lottabody products take care of that first part, so what we’ve been really interested in discovering through our conversations, with women online and off, is what are the things that make you unique and who or what inspires you to spring into action and conquer your world?”
Lottabody fans can join this conversation by telling the brand what they have #aLotta by uploading a photo to www.Lottabody.com/alotta and sharing it across their preferred social media platforms for a chance to win a full-size Lottabody product prize pack.