“This is a highly complementary addition to Bentley,” said Bentley CEO Brian Fitzpatrick. “Alliance brings a slate of blue-chip customers, a strong focus on quality and GMP, and expands Bentley’s product manufacturing capabilities with its lip balm and lip care production. The acquisition enables us to join forces to allow our customers to benefit from a broader solution.”
“We are very pleased that Alliance has become part of the Bentley family,” said Linda Kamel, co-president and co-founder of Alliance.
Added Co-President and Co-Founder Maher Kamel, “Bentley and Alliance share a common mission – to manufacture and package the finest quality products while partnering with customers to exceed their expectations and ensure their success.”
In March 2016, Bentley received an investment from The Riverside Company to fund a combination of organic growth initiatives and complementary bolt-on acquisitions.
Bentley Laboratories has a 125,000 square foot state-of-the-art facility in Edison, NJ. Bentley formulates, manufactures and packages a wide range of cosmetic products within the skin care, hair care and bath and body markets. The product range includes creams, lotions, gels, skin treatment products, aftershave, deodorants, cologne/perfumes, liquid soap, powders, shampoos, conditioners, relaxers, styling gels and hair sprays. Bentley’s services include product development which includes market trend analysis and state-of -the-art innovative formulations. According to the company, Bentley has manufacturing and filling equipment to meet the production requirements of mid-sized to large batch products, providing the flexibility to produce a broad range of products in various quantities, sizes and packaging. The company maintains a well-documented and detailed quality control standard that begins with the proper product formulation and continues through quality assurance tests for each batch manufactured.