He joins the team after 15 years as director of artistry and education for Latin America and the US Hispanic Market with Bobbi Brown Cosmetics. He has worked with high-profile celebrities including Jennifer Lopez, Rihanna, Sarah Jessica Parker and Britney Spears.
“Cargo has been rapidly expanding and we felt the next step to support this growth would be securing a pro artist with sales expertise” says Brian Robinson, president of Cargo Cosmetics. “We have been waiting for the perfect candidate and I believe we’ve found that in Rogelio. He comes with an impressive celebrity clientele and strong credibility in social media.”
“I am honored to have been chosen by Cargo to lead their team of artists and further sales education,” said Reyna. “Cargo is well-known in the industry for their formulas – particularly in the HD and Swimmables categories. I see opportunity for growth in those lines and have new training and creative strategies that I’m eager to bring to life.”
In other news, on Oct. 6, Reyna will be launching Cargo Cosmetics on HSN.