The finalists were chosen based on their ability to scale and solve for need gaps among L’Oréal brands and span a diverse range of capabilities:
Blavity- Morgan DeBaun, founder: Morgan DeBaun is the founder of Blavity, a tech media startup and digital community that creates content for Black millennials who aren't represented in mainstream culture. The company partners with diverse content creators and influencers to help them reach a wider audience, amplify their message and fund their passion projects. Blavity believes that the world shifts according to the way people see it. Since founding Blavity in 2014, Morgan has been recognized nationwide as Forbes 30 under 30 and SxSW Black Innovator of the year.
Pixels.IO- Grace Woo, founder: Grace Woo is the founder of VRCodes and Pixels.IO, a company working to bring VRCodes to the public. Turning every screen into an interactive experience by offering an unobtrusive alternative to QR Codes, content creators can embed VRCodes into any form of digital media and a smartphone will recognize and respond to it. Invisible to the human eye, VRCodes hide in the flickering light of a screen thanks to the way they leverage how eyes see differently than cameras. Grace holds a PhD in electrical engineering and computer science from MIT.
Viddyad- Grainne Barron, founder and CEO: Grainne Barron is the founder and CEO of Viddyad, an award-winning platform that enables businesses and brands to create, edit, publish and distribute videos online in minutes. With a built-in content library, easy-to-use editor and affordable pricing, Viddyad opens up the world of video advertising to everyone. Since founding Viddyad in 2013, Grainne has been listed as one of the most influential business leaders in technology in Ireland, won the PWC Most Innovative Startup award and received the WEB SUMMIT Spark of Genius award for Best European Technology Innovator.
Celebrating its fifth year, the L’Oréal USA Women in Digital program, has fed over 2,000 women-operated companies into the L’Oréal innovation pipeline. Additionally, the company is currently collaborating with several previous Next Generation Award winners and finalists on current projects including Poshly CEO and founder Doreen Bloch, Snaps founder and CEO Vivian Rosenthal and Rachel Tipograph, founder of Mik Mak.