09.15.16
Expanding its empire even further, Old Navy launched a private label beauty and personal care line today called Kindred Goods.
Kindred Goods is Old Navy’s first private label personal care line exclusively available at Old Navy stores. Kindred Goods was developed by Old Navy’s merchant and design teams in partnership with Tru Fragrance.
Currently the collection comprises of five affordable products: a hand cream, hair and body mist, foaming body scrub, body lotion and perfume. Each product is available in three different scents—Sea Salt & Fig, Sweet Cream & Honey and Orange Blossom & Tea.
Kindred Good launched today in 600 Old Navy US doors and will eventually launch in 78 stores in Canada. The collection is currently available in the Fast Lane section, priced from $6-$12. The brand has plans to expand the collection with an upcoming rollerball perfume set and gift set for the holidays.
Kindred Goods is Old Navy’s first private label personal care line exclusively available at Old Navy stores. Kindred Goods was developed by Old Navy’s merchant and design teams in partnership with Tru Fragrance.
Currently the collection comprises of five affordable products: a hand cream, hair and body mist, foaming body scrub, body lotion and perfume. Each product is available in three different scents—Sea Salt & Fig, Sweet Cream & Honey and Orange Blossom & Tea.
Kindred Good launched today in 600 Old Navy US doors and will eventually launch in 78 stores in Canada. The collection is currently available in the Fast Lane section, priced from $6-$12. The brand has plans to expand the collection with an upcoming rollerball perfume set and gift set for the holidays.