Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. The company’s turnover exceeded $200 million in 2015 and it has seen double digit compounded annual growth over the last 10 years.
“Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers,” said Nitin Paranjpe, president of Unilever’s Home Care business. “This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.”
According to Kees Kruythoff, president of Unilever North America, Seventh Generation providing the CPG giant with the “opportunity to accelerate growth with our retail partners and connect in new ways with consumers. Adding Seventh Generation to Unilever’s portfolio of purpose-driven brands like Ben & Jerry’s and Dove demonstrates our continued commitment to the Unilever Sustainable Living Plan.”
“For 28 years, Seventh Generation has been creating products that are not only effective but also designed with environmental and human health in mind while demonstrating that business can have a greater purpose, serving not just profit but people and the planet as well. Today marks the next chapter and we’re proud to join Unilever and its shared vision for purpose-led business on a global scale,” said Seventh Generation CEO John Replogle. “Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce.”