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    Breaking News

    Estée Lauder Expands Glamglow Management

    DiNardo named global brand president, Pontes returns as senior VP.

    Estée Lauder Expands Glamglow Management
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    09.23.16
    Following The Estée Lauder Companies’ acquisition of Glamglow in January 2015, the company has made several leadership updates. Effective Oct. 15, 2016, Beth DiNardo will add oversight of Glamglow to her responsibilities, assuming the title of global brand president, Smashbox and Glamglow. She will continue to report directly to John Demsey, Executive Group President, The Estée Lauder Companies.
     
    DiNardo has led Smashbox since the company’s acquisition in 2010, and has expanded the brand’s global footprint to more than 40 markets. Smashbox’s continued growth, supported by its strong global team, has enabled DiNardo to take on the added responsibility of leading Glamglow.
     
    Additionally, Paula Pontes will re-join the company in the role of senior vice president/global general manager, Glamglow, effective Nov. 1, 2016, reporting directly to DiNardo. Pontes will succeed Reinaldo Gonzalez, whose strong leadership and business acumen accelerated the brand’s global growth and steered its transition to a sustainable, stand-alone brand within our portfolio. Gonzalez’ future plans will be announced at a later date.
     
    In her new role, Pontes will be responsible for continuing to build Glamglow’s global brand equity, developing and executing the brand strategy, and advancing the global business. She will be based at the Hollywood headquarters and will work closely with Glenn and Shannon Dellimore – who will continue in their roles as Glamglow founders and creative directors – to drive new development opportunities and relationships in all countries and channels for the brand.
     
    Pontes re-joins ELC and brings with her significant experience in helping to lead California-based brands. She joined ELC in 2009 and oversaw the diligence process for the Smashbox acquisition; subsequently, she joined the brand in Los Angeles to lead its integration and strategy definition process alongside DiNardo for two years. She then served as the general manager of ELC's Brazil Affiliate, which grew strongly under her leadership. Most recently, she was the executive vice president of strategy for Swarovski Consumer Goods Business.
     
     
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