09.30.16
Independent beauty brand Doucce is rolling out a radical, mix-and-match eyeshadow system with 92 different matte and metallic colors and 15 original palettes.
The Freematic Eye Shadow system is set to launch Sept. 30 and will be available at www.doucce.com. Consumers can create their own custom set for $35 or choose one of the Doucce curated sets for the same price. Additional eyeshadow singles will be available for purchase for $10.
“We’re really excited about the entire system,” commented Isaac Doustar, Doucce’s chief operating officer and president of product development, New York. “It’s a super intuitive system that works smoothly and seamlessly. We expect it to make its way into the purses and cases of many very soon!”
Though Doucce was born in New York, its name was inspired by the French word “douce”, which means new and elegant, by the way.
The Freematic Eye Shadow system is set to launch Sept. 30 and will be available at www.doucce.com. Consumers can create their own custom set for $35 or choose one of the Doucce curated sets for the same price. Additional eyeshadow singles will be available for purchase for $10.
“We’re really excited about the entire system,” commented Isaac Doustar, Doucce’s chief operating officer and president of product development, New York. “It’s a super intuitive system that works smoothly and seamlessly. We expect it to make its way into the purses and cases of many very soon!”
Though Doucce was born in New York, its name was inspired by the French word “douce”, which means new and elegant, by the way.