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    [title] => Coty To Have a Good Hair Day
    [short_title] => British styling company ‘ghd’ will boost hair care portfolio.
    [summary] => British styling company ‘ghd’ will boost hair care portfolio.
    [slug] => coty-to-have-a-good-hair-day
    [body] => Seeing opportunity in the burgeoning hair care marketplace, Coty has reached a definitive agreement to acquire ghd, a premium brand in high-end hairstyling appliances from Lion Capital LLP for $510 million in cash. The transaction will be funded with a combination of cash on hand and available debt facilities. Upon closing, the acquisition is expected to be immediately accretive to Coty’s earnings and is set to close by the end of 2016.
 
ghd is headquartered in London and has commercial operations in the United Kingdom, Australia, the US, Germany, France, Spain, Italy and several other markets. The company has been expanding from its core salon channel into premium retail and e-commerce. ghd will become part of the Coty Professional Beauty division, where it will be managed as a standalone business led by its current CEO Anthony Davey and management team. Anthony Davey will report to Sylvie Moreau, President of Coty Professional Beauty.
 
The addition of ghd’s (which stands for Good Hair Day) market-leading and high-performance lines of hair straighteners, hairdryers, curlers and other hairstyling appliances is expected to further strengthen Coty’s worldwide leading position in the professional hair category, the company contends.
 
Commenting on the news, Camillo Pane, Coty chief executive officer, said: “We are pleased to bring ghd’s highly skilled management team and its employees into Coty as we continue to strengthen our core business through the addition of innovative market-leading brands and products. ghd has beautifully designed and superior performing products, and is the preferred choice for discerning professionals and consumers alike. Not only do we expect ghd to strengthen our professional hair portfolio and enable Coty to provide even better hair solutions, but we also believe there is strong growth potential for ghd across several markets.”
  [views] => 0 [published] => 1 [status] => 3 [priority] => 1 [publish_date] => 2016-10-17 08:00:00 [updated_at] => 2016-10-17 08:48:22 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["244189","243578","243006","240367","239393","237713","234596","234273","232899","232569","219562","209658","202720"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 [contentType] => ContentType Object ( [className] => ContentType [content] => Array ( ) [taxonomy] => Array ( ) [listURL] => [logoUrl] => https: [id] => 2487 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => content_types [tag] => breaking_news [short_tag] => breaking_news [class_name] => [display_view] => [list_view] => [slug] => breaking-news [box_view] => [ignore_flag] => 0 [image_id] => 0 [layout_id] => 0 [formattedTag] => Breaking News ) [viewURL] => /contents/view_breaking-news/2016-10-17/coty-to-have-a-good-hair-day/ [relatedArticles] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 202720 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 110420 [primary_image_old] => 61388 [slider_image_id] => [banner_image] => 0 [title] => Global Handwashing Day is Oct. 15 [short_title] => Dial to promote event with assorted efforts. [summary] => Dial to promote event with assorted efforts. [slug] => global-handwashing-day-is-oct-15 [body] => October 15 is Global Handwashing Day, a global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases and save lives. According to sources at Dial, GHD allows Dial to support a great cause while reinforcing Dial’s heritage as the first and leading antibacterial liquid hand soap brand. In countries such as the United States, we are trained to wash our hands with soap frequently and at critical times. This is not the case in parts of the developing world, where adopting proper handwashing habits could significantly reduce preventable illness and even death.
 
Dial is supporting GHD for the second year with a robust support plan. Through social media, a Sunday newspaper insert, and a blogger network, Dial is communicating its partnership with GHD encouraging engagement. For every person that signs up for Dial’s new Rewards program and enters a code, Dial will donate $1 to a global children’s charity focused on handwashing education.

Last year’s campaign delivered the following results: $50,000 donation to global children’s charity, social media campaign that delivered over 1.7 million impressions and social couponing program with 50,000 coupons redeemable on Dial Complete. Dial’s 2015 campaign is even bigger and better, according to the company.
 
 
  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2015-10-13 09:55:00 [updated_at] => 2015-10-13 10:22:16 [last_updated_author] => 166831 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["248408","245227","244698","243235","243170","240367","239393","238637","236769","232899","232750","232569","231758","228498","228400"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 209658 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-02-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => 0 [slider_image_id] => [banner_image] => 0 [title] => Coty Appoints President of Professional Beauty Division [short_title] => [summary] => [slug] => coty-appoints-president-of-professional-beauty-division [body] => Coty Inc.: announced a new organizational structure and the future leadership team for the company, both of which will become effective subject to completion of Coty’s acquisition of Procter & Gamble’s fine fragrance, color cosmetics, salon professional and hair color and styling businesses.

As part of the announcement, Coty appointed Sylvie Moreau, current executive vice president of Wella, the Salon Division of P&G, as the president of its future Coty Professional Beauty Division.  Coty Professional Beauty Division will be one of Coty’s three divisions post-merger (alongside Coty Luxury and Consumer Beauty Division), focused on delighting salon owners and salon professionals in both professional hair and nail care. The division will include the full Wella P&G Salon Professional hair portfolio and Coty’s OPI brand.

The merger with Coty is expected to close in second half of 2016, at which point Moreau will transfer to Coty and her appointment will enter into effect. Until then, Moreau will remain at P&G and continue her global leadership role in Wella.

In other news, Coty recently appointed Andraea Dawson-Shepherd to the newly-created position of senior vice president, corporate affairs, reporting to Coty chairman and interim CEO Bart Becht. Dawson-Shepherd will lead Coty’s communication and corporate affairs agenda as the company continues its expansion and transformation.  [views] => 0 [published] => 1 [status] => 3 [priority] => 57 [publish_date] => 2016-02-03 00:00:00 [updated_at] => 2016-05-25 11:09:45 [last_updated_author] => 199370 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["245707","245357","244942","244189","243578","243422","243006","239393","237713","234596","234273","232899","231758","228973","207679"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [2] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 219562 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2539 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-06-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => 0 [slider_image_id] => [banner_image] => 0 [title] => Givaudan Opens New Lab [short_title] => [summary] => [slug] => givaudan-opens-new-lab [body] => Givaudan has become the first global flavors company to open laboratory and office facilities in Pakistan. The office is located in Karachi.

“This investment reflects Pakistan’s importance to Givaudan and our commitment to further expand our existing market-leading position. With a population of 200 million and strong growth potential, Pakistan fits with our overall 2020 strategy of investment in high growth markets,” said Givaudan’s CEO Gilles Andrier. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-06-01 12:25:00 [updated_at] => 2016-06-01 11:00:03 [last_updated_author] => 199370 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["247749","246236","245766","245238","244616","243055","242993","234636","232938","232899","231758","229067","222581","204179"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 232569 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 137409 [primary_image_old] => [slider_image_id] => 137409 [banner_image] => 0 [title] => Culpo Named New Face of 'ghd' [short_title] => Coty's latest buy expands marketing outrearch. [summary] => Coty's latest buy expands marketing outrearch. [slug] => culpo-named-new-face-of-ghd [body] => Ghd, the worldwide leader of premium styling tools to be acquired by Coty, is excited to announce Olivia Culpo as the brand's newest ambassador. Culpo, a sought-after beauty and fashion influencer, is being introduced alongside the brand's new campaign: "Maximize Impact, Minimize Damage."

"As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador," says Culpo. "I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since."

As a fashion and beauty icon, with millions following her every day on social media, looking to her for beauty and fashion inspiration, Culpo is the ultimate style chameleon and quickly become a go-to resource for both consumers and the media. "Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks. That being said I've been heat styling my hair for as long as I can remember and because I style my hair so often, my biggest concern has always been heat damage. What I love about ghd is that they are all about healthy hair and have developed a range of tools that give you gorgeous results and keep hair healthier. This is so important to me because minimizing the damage to my hair, is just as important as getting the look right."

Olivia Culpo perfectly exemplifies the "Maximize Impact, Minimize Damage" messaging of ghd's new brand campaign, which represents the brand's efforts to bust commonly held heat styling myths and educate consumers on how the revolutionary benefits of ghd's multi-award winning range of styling tools. Most women believe that in order to maximize the impact of their hairstyle, they need extreme heat, but ghd's cutting-edge technology is designed to deliver ultimate styling results and hair that is healthier*, stronger* and shinier**.  With this new campaign, ghd hopes to show that you don't need to sacrifice the health of hair to achieve maximum impact.

"We are very pleased to have Olivia Culpo as ghd's new ambassador. She knows how to make an impact whether it's walking down the street or walking down the red carpet, and we're excited for her to join the ghd family," says Francesca Raminella, president of ghd North America. "As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don't have to sacrifice the health of your hair in order to get gorgeous results. We're looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day." [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-10-28 10:35:00 [updated_at] => 2016-10-28 10:40:14 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["245559","245165","244801","244274","242651","241145","240803","240652","240450","240402","240367","239393","232899","231758","219533"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 232899 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-11-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => Coty To Acquire Hair Styling Brand ghd [short_title] => [summary] => [slug] => coty-to-acquire-hair-styling-brand-ghd [body] => Seeing opportunity in the burgeoning hair care marketplace, Coty has reached a definitive agreement to acquire GHD (Good Hair Day), a premium brand of high-end hairstyling appliances from Lion Capital LLP for $510 million in cash. The transaction will be funded with a combination of cash on hand and available debt facilities. The acquisition will close by the end of the year and  is expected to be immediately accretive to Coty’s earnings.

Headquartered in London, GHD has commercial operations in the UK, Australia, the US, Germany, France, Spain, Italy and several other markets. The company has been expanding beyond its core salon channel into premium retail and e-commerce. Following the acquisition, GHD will become part of the Coty Professional Beauty division, where it will be managed as a standalone business led by its current CEO Anthony Davey and management team. Davey will report to Sylvie Moreau, president of Coty Professional Beauty.

The addition of GHD’s market-leading and high-performance lines of hair straighteners, hairdryers, curlers and other hairstyling appliances is expected to further strengthen Coty’s leading position in the professional hair category, the company contends.

“We are pleased to bring GHD’s highly skilled management team and its employees into Coty as we continue to strengthen our core business through the addition of innovative market-leading brands and products,” said Coty CEO Camillo Pane. “GHD has beautifully designed and superior performing products, and is the preferred choice for discerning professionals and consumers alike. Not only do we expect GHD to strengthen our professional hair portfolio and enable Coty to provide even better hair solutions, but we also believe there is strong growth potential for GHD across several markets.” [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-11-02 13:45:00 [updated_at] => 2016-11-07 09:41:26 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["244189","243578","243006","240367","239393","237713","234596","234273","232569","232253","231758","230239","222759","222511","219562"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) ) [relatedContent] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 202720 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 110420 [primary_image_old] => 61388 [slider_image_id] => [banner_image] => 0 [title] => Global Handwashing Day is Oct. 15 [short_title] => Dial to promote event with assorted efforts. [summary] => Dial to promote event with assorted efforts. [slug] => global-handwashing-day-is-oct-15 [body] => October 15 is Global Handwashing Day, a global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases and save lives. According to sources at Dial, GHD allows Dial to support a great cause while reinforcing Dial’s heritage as the first and leading antibacterial liquid hand soap brand. In countries such as the United States, we are trained to wash our hands with soap frequently and at critical times. This is not the case in parts of the developing world, where adopting proper handwashing habits could significantly reduce preventable illness and even death.
 
Dial is supporting GHD for the second year with a robust support plan. Through social media, a Sunday newspaper insert, and a blogger network, Dial is communicating its partnership with GHD encouraging engagement. For every person that signs up for Dial’s new Rewards program and enters a code, Dial will donate $1 to a global children’s charity focused on handwashing education.

Last year’s campaign delivered the following results: $50,000 donation to global children’s charity, social media campaign that delivered over 1.7 million impressions and social couponing program with 50,000 coupons redeemable on Dial Complete. Dial’s 2015 campaign is even bigger and better, according to the company.
 
 
  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2015-10-13 09:55:00 [updated_at] => 2015-10-13 10:22:16 [last_updated_author] => 166831 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["248408","245227","244698","243235","243170","240367","239393","238637","236769","232899","232750","232569","231758","228498","228400"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 209658 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-02-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => 0 [slider_image_id] => [banner_image] => 0 [title] => Coty Appoints President of Professional Beauty Division [short_title] => [summary] => [slug] => coty-appoints-president-of-professional-beauty-division [body] => Coty Inc.: announced a new organizational structure and the future leadership team for the company, both of which will become effective subject to completion of Coty’s acquisition of Procter & Gamble’s fine fragrance, color cosmetics, salon professional and hair color and styling businesses.

As part of the announcement, Coty appointed Sylvie Moreau, current executive vice president of Wella, the Salon Division of P&G, as the president of its future Coty Professional Beauty Division.  Coty Professional Beauty Division will be one of Coty’s three divisions post-merger (alongside Coty Luxury and Consumer Beauty Division), focused on delighting salon owners and salon professionals in both professional hair and nail care. The division will include the full Wella P&G Salon Professional hair portfolio and Coty’s OPI brand.

The merger with Coty is expected to close in second half of 2016, at which point Moreau will transfer to Coty and her appointment will enter into effect. Until then, Moreau will remain at P&G and continue her global leadership role in Wella.

In other news, Coty recently appointed Andraea Dawson-Shepherd to the newly-created position of senior vice president, corporate affairs, reporting to Coty chairman and interim CEO Bart Becht. Dawson-Shepherd will lead Coty’s communication and corporate affairs agenda as the company continues its expansion and transformation.  [views] => 0 [published] => 1 [status] => 3 [priority] => 57 [publish_date] => 2016-02-03 00:00:00 [updated_at] => 2016-05-25 11:09:45 [last_updated_author] => 199370 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["245707","245357","244942","244189","243578","243422","243006","239393","237713","234596","234273","232899","231758","228973","207679"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [2] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 219562 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2539 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-06-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => 0 [slider_image_id] => [banner_image] => 0 [title] => Givaudan Opens New Lab [short_title] => [summary] => [slug] => givaudan-opens-new-lab [body] => Givaudan has become the first global flavors company to open laboratory and office facilities in Pakistan. The office is located in Karachi.

“This investment reflects Pakistan’s importance to Givaudan and our commitment to further expand our existing market-leading position. With a population of 200 million and strong growth potential, Pakistan fits with our overall 2020 strategy of investment in high growth markets,” said Givaudan’s CEO Gilles Andrier. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-06-01 12:25:00 [updated_at] => 2016-06-01 11:00:03 [last_updated_author] => 199370 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["247749","246236","245766","245238","244616","243055","242993","234636","232938","232899","231758","229067","222581","204179"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 232569 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 137409 [primary_image_old] => [slider_image_id] => 137409 [banner_image] => 0 [title] => Culpo Named New Face of 'ghd' [short_title] => Coty's latest buy expands marketing outrearch. [summary] => Coty's latest buy expands marketing outrearch. [slug] => culpo-named-new-face-of-ghd [body] => Ghd, the worldwide leader of premium styling tools to be acquired by Coty, is excited to announce Olivia Culpo as the brand's newest ambassador. Culpo, a sought-after beauty and fashion influencer, is being introduced alongside the brand's new campaign: "Maximize Impact, Minimize Damage."

"As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador," says Culpo. "I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since."

As a fashion and beauty icon, with millions following her every day on social media, looking to her for beauty and fashion inspiration, Culpo is the ultimate style chameleon and quickly become a go-to resource for both consumers and the media. "Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks. That being said I've been heat styling my hair for as long as I can remember and because I style my hair so often, my biggest concern has always been heat damage. What I love about ghd is that they are all about healthy hair and have developed a range of tools that give you gorgeous results and keep hair healthier. This is so important to me because minimizing the damage to my hair, is just as important as getting the look right."

Olivia Culpo perfectly exemplifies the "Maximize Impact, Minimize Damage" messaging of ghd's new brand campaign, which represents the brand's efforts to bust commonly held heat styling myths and educate consumers on how the revolutionary benefits of ghd's multi-award winning range of styling tools. Most women believe that in order to maximize the impact of their hairstyle, they need extreme heat, but ghd's cutting-edge technology is designed to deliver ultimate styling results and hair that is healthier*, stronger* and shinier**.  With this new campaign, ghd hopes to show that you don't need to sacrifice the health of hair to achieve maximum impact.

"We are very pleased to have Olivia Culpo as ghd's new ambassador. She knows how to make an impact whether it's walking down the street or walking down the red carpet, and we're excited for her to join the ghd family," says Francesca Raminella, president of ghd North America. "As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don't have to sacrifice the health of your hair in order to get gorgeous results. We're looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day." [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-10-28 10:35:00 [updated_at] => 2016-10-28 10:40:14 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["245559","245165","244801","244274","242651","241145","240803","240652","240450","240402","240367","239393","232899","231758","219533"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 232899 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-11-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => Coty To Acquire Hair Styling Brand ghd [short_title] => [summary] => [slug] => coty-to-acquire-hair-styling-brand-ghd [body] => Seeing opportunity in the burgeoning hair care marketplace, Coty has reached a definitive agreement to acquire GHD (Good Hair Day), a premium brand of high-end hairstyling appliances from Lion Capital LLP for $510 million in cash. The transaction will be funded with a combination of cash on hand and available debt facilities. The acquisition will close by the end of the year and  is expected to be immediately accretive to Coty’s earnings.

Headquartered in London, GHD has commercial operations in the UK, Australia, the US, Germany, France, Spain, Italy and several other markets. The company has been expanding beyond its core salon channel into premium retail and e-commerce. Following the acquisition, GHD will become part of the Coty Professional Beauty division, where it will be managed as a standalone business led by its current CEO Anthony Davey and management team. Davey will report to Sylvie Moreau, president of Coty Professional Beauty.

The addition of GHD’s market-leading and high-performance lines of hair straighteners, hairdryers, curlers and other hairstyling appliances is expected to further strengthen Coty’s leading position in the professional hair category, the company contends.

“We are pleased to bring GHD’s highly skilled management team and its employees into Coty as we continue to strengthen our core business through the addition of innovative market-leading brands and products,” said Coty CEO Camillo Pane. “GHD has beautifully designed and superior performing products, and is the preferred choice for discerning professionals and consumers alike. Not only do we expect GHD to strengthen our professional hair portfolio and enable Coty to provide even better hair solutions, but we also believe there is strong growth potential for GHD across several markets.” [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-11-02 13:45:00 [updated_at] => 2016-11-07 09:41:26 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["244189","243578","243006","240367","239393","237713","234596","234273","232569","232253","231758","230239","222759","222511","219562"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) ) [contentTaxonomy_knowledge-base] => Array ( ) [formattedTitle] => Coty To Have A Good Hair Day [taxonomy_keywords] => Array ( ) )