Santa Monica, CA-based toy and CPG company Jakks Pacific, Inc. has acquired C’est Moi, the skin care and makeup brand specially formulated for kids, and plans to expand the brand's reach globally in 2017.
 
“Jakks has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers. Our acquisition of the C’est Moi skincare and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy market, while bringing innovation to new categories,” said Stephen Berman, chairman and CEO of Jakks. “Growth through acquisition is part of JAKKS’ DNA. Over the years, we have acquired and internally developed and marketed products outside of the toy category including stationery, pet supplies, kids furniture, costumes and more.”
 
The C’est Moi lines were designed specifically to be safe and allergy-free for younger skin by using natural ingredients. Products includes facial cleansers, moisturizer and sunscreen and makeup, including a complete palette of eye shadows, liners, powders, lip glosses, mascaras and nail polishes. C’est Moi skincare line is manufactured in France, and the makeup is manufactured in several countries in the European Union.
 
C’est Moi is currently distributed in Singapore, Dubai, Australia and Malaysia.

Jakks intends to retain members of the C’est Moi management team to assist it in growing the business and the planned launch of the C’est Moi brand globally in 2017.
 
“Everyone at C’est Moi is thrilled to be joining the Jakks family and to take the C’est Moi brand of skincare and performance makeup to a broader global stage,” said Jessica Tang, founder and creator.