• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    PBA Opposes House Bill 2325 in West Virginia

    J.R. Watkins Tackles Pain with New Lines

    RB Launches Vanish Miracle

    Another Hand Sanitizer Firm Flagged by FDA

    Eucerin Launches Sun Protection Formula
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    13. Clorox

    13. Church & Dwight

    10. Mary Kay

    25. Inter Parfums

    34. Combe
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Eucerin Launches Sun Protection Formula

    What You're Reading on Happi.com

    Cleaning Power, Transparency, Sustainability Drive Clorox

    Stepan Buys Fermentation Plant

    Formulating for Inclusion
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Videobite: Honeywell Solutions Unveils Solstice Propellant

    J.R. Watkins Tackles Pain with New Lines

    Another Hand Sanitizer Firm Flagged by FDA

    Eucerin Launches Sun Protection Formula

    Murad Creates Advocacy Board
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Ashland

    LipoTrue Inc.

    KLK OLEO

    Siltech Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    NYX Professional Makeup Opens First Flagship Store

    Union Square store in NYC is company's 20th domestic location.

    NYX Professional Makeup Opens First Flagship Store
    Related CONTENT
    • NYX Professional Makeup Plans Multi-Platform Digital Strategy
    • Dawn of a New Day
    • DevaCurl Sold To Ares Management
    • L'Oréal Seeks Next Gen Female Entrepreneurs
    • Lauder Lawyer Honored by Legal Aid Society
    10.20.16
    NYX Professional Makeup is set to launch its first flagship store in Manhattan on Oct. 28, just in time for Halloween. Located in the heart of Union Square, the cosmetic company's 20th domestic store is perfectly positioned for New Yorkers and tourists alike to shop the complete line of affordable, professional makeup.

    NYX Professional Makeup stores combine digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials, a trend-based Lip Bar, and Shadow Bar.

    "It is very important to us that our digitally-enhanced stores marry the online beauty community with the everyday retail world," said Nathalie Kristo, general manager, marketing and global business development. "The NYX Professional Makeup store is a place where we celebrate our online community while encouraging every day customers to come play, and experiment, and have fun with makeup. We have created interactive features for consumers to enjoy while educating themselves in the process."

    Exclusive to the Union Square flagship store will be several new features, including:
    • The Colorcast wall: Colorcast showcases the colors of the NYX Professional Makeup community from across the world. Colorcast will scan your colors and reflect back the makeup artistry that features those shades. Shoppers will also be able to filter the community content based on hair color, eye color, or iconic NYX Professional Makeup products.
       
    • Education: Three new digital makeup education experiences that will turn any makeup novice into an expert: the Brush Bar where anyone can master the techniques and uses of each brush, the Lash Bar where a guided experience can help shoppers find the perfect false lashes, and the Masterclass area where influencers and experts teach classes on makeup artistry.
       
    • Services: Shoppers at the Union Square store will be able to sign up for personalized one-on-one lessons from the NYX Professional Makeup artists. The menu of lessons includes highlight & contour, lash application, brow mastery, and others.
    "After a year of successful openings across the country, we are thrilled to open our first flagship store in New York City, right in the heart of Manhattan," said Scott Friedman, President of NYX Professional Makeup. "New York is the ultimate beauty mecca with a very discerning customer, which means the store has to feel special and unique. Through exclusive, interactive areas within our largest footprint yet, customers will be treated to a customized beauty shopping experience unlike any other."

    Suggested For You
    NYX Professional Makeup Plans Multi-Platform Digital Strategy NYX Professional Makeup Plans Multi-Platform Digital Strategy
    Dawn of a New Day Dawn of a New Day
    DevaCurl Sold To Ares Management DevaCurl Sold To Ares Management
    L L'Oréal Seeks Next Gen Female Entrepreneurs
    Lauder Lawyer Honored by Legal Aid Society Lauder Lawyer Honored by Legal Aid Society
    New Avon LLC Benefits Sanctuary for Families New Avon LLC Benefits Sanctuary for Families
    Birchbox To Open Second Retail Location Birchbox To Open Second Retail Location
    Turnabout Is NOT Fair Play! Turnabout Is NOT Fair Play!
    TLC for Those Who Need It Most TLC for Those Who Need It Most
    SimySkin Names SVP of Global Business Development SimySkin Names SVP of Global Business Development
    Envy Medical Names New CEO Envy Medical Names New CEO
    NYX Expands To East Coast NYX Expands To East Coast
    CA Chapter’s ‘Formulating Natural Cosmetics’ Is Feb. 16 CA Chapter’s ‘Formulating Natural Cosmetics’ Is Feb. 16
    Lipcolor Inspired by Broadway Show Lipcolor Inspired by Broadway Show
    NYX Professional Makeup opened flagship retail store NYX Professional Makeup opened flagship retail store

    Related Breaking News

    • PBA Opposes House Bill 2325 in West Virginia

      PBA Opposes House Bill 2325 in West Virginia

      Claims that this bill has been fast tracked without an understanding of what it means for both the professional beauty industry and consumers.
      Charles Sternberg, Assistant Editor 02.24.21

    • OTC/Medicated
      J.R. Watkins Tackles Pain with New Lines

      J.R. Watkins Tackles Pain with New Lines

      Sprays, lotions and roll-on formats.
      Christine Esposito, Managing Editor 02.24.21

    • RB Launches Vanish Miracle

      RB Launches Vanish Miracle

      Laundry serum helps clothes live longer by reviving color in the wash.
      Melissa Meisel, Associate Editor 02.24.21


    • Personal Cleansers
      Another Hand Sanitizer Firm Flagged by FDA

      Another Hand Sanitizer Firm Flagged by FDA

      Agency detains batch with potency that doesn't match the label.
      Christine Esposito, Managing Editor 02.24.21

    • Actives | Functional Ingredients | Sun Care
      Eucerin Launches Sun Protection Formula

      Eucerin Launches Sun Protection Formula

      Actinic Control SPF100 helps prevent actinic keratosis and non-melanoma skin cancer.
      Tom Branna, Editorial Director 02.24.21

    • Old Spice Adds New Fragrances, Barbershop

      Old Spice Adds New Fragrances, Barbershop

      Trio of novel scents now available as well as a brick-and-mortar location.
      Melissa Meisel, Associate Editor 02.24.21


    • Skin Care
      Murad Creates Advocacy Board

      Murad Creates Advocacy Board

      A roster of science and wellness experts with proven thought-leadership in their respective fields.
      Tom Branna, Editorial Director 02.23.21

    • Skin Care
      Jada Pinkett Smith

      Jada Pinkett Smith's Eco-Friendly Personal Care Arrives at Target

      Hey Humans products are packaged in aluminum and paper, making them infinitely recyclable.
      Melissa Meisel, Associate Editor 02.23.21

    • Fine Fragrance
      Cosmo International Fragrances Appoints President Worldwide

      Cosmo International Fragrances Appoints President Worldwide

      Marc Blaison has been instrumental to the growth of the company over the last 30 years.
      Charles Sternberg, Assistant Editor 02.23.21


    • Disinfectants | Household Cleaning
      P&G Expands Microban24 to UK

      P&G Expands Microban24 to UK

      First launch for P&G’s newest cleaning brand outside the US market.
      Christine Esposito, Managing Editor 02.23.21

    • Color Cosmetics
      MAC Appoints SVP, Global Marketing

      MAC Appoints SVP, Global Marketing

      Aïda Moudachirou Rebois brings 18-years of experience in the beauty, retail and consumer goods sectors.
      Charles Sternberg, Assistant Editor 02.23.21

    • Skin Care
      ELC Increases Stake in DECIEM

      ELC Increases Stake in DECIEM

      Will take remaining interest in second phase of the deal.
      Christine Esposito, Managing Editor 02.23.21


    • Paradigm Science Appoints President & CEO

      Paradigm Science Appoints President & CEO

      Mike Manning brings knowledge and experience to the role.
      Melissa Meisel, Associate Editor 02.22.21

    • Hair Care
      Viviscal Launches Hair Therapy

      Viviscal Launches Hair Therapy

      A line of mix-in powder supplements.
      Charles Sternberg, Assistant Editor 02.22.21

    • Shiseido Moves to Protect Oceans

      Shiseido Moves to Protect Oceans

      Partners with the We Are One Ocean campaign.
      Charles Sternberg, Assistant Editor 02.22.21

    Trending
    • Planting Roots
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • On Target
    • Eucerin Launches Sun Protection Formula
    Breaking News
    • PBA Opposes House Bill 2325 in West Virginia
    • J.R. Watkins Tackles Pain with New Lines
    • RB Launches Vanish Miracle
    • Another Hand Sanitizer Firm Flagged by FDA
    • Eucerin Launches Sun Protection Formula
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    Coatings World

    Latest Breaking News From Coatings World

    Hempel Launches Sustainability Framework: Futureproof
    ChemQuest Hires Rich Gibson
    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Terumo to Purchase Predictive Analytics Firm Health Outcomes Sciences
    Abiomed Leader Michael Minogue Named AdvaMed Board Chairman
    TransEnterix Changes Name to Asensus Surgical
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Altasciences Contributes to Vibegron Approval
    Cyprium, Sentynl Therapeutics Ink Asset Purchase Agreement
    Pfizer Selects Seven Bridges to Support RNA Sequencing Data
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Madison Reed Raises $52 Million in Financing Round
    The Estée Lauder Companies Closes Becca Cosmetics
    Afro Sheen Launches New Brand Initiatives
    Happi

    Latest Breaking News From Happi

    PBA Opposes House Bill 2325 in West Virginia
    J.R. Watkins Tackles Pain with New Lines
    RB Launches Vanish Miracle
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Eaglewood Technologies debuts new anilox cleaning system
    INX International and VerifyMe sign supply agreement
    Soma partners with DTM Flexo Services
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    H&V Announces Price Increase
    Fiber Bond VE3 Technology Inactivates SARS-CoV-2 in HVAC Filtration Systems
    Citizens Provides $325 Million Senior Credit Facility to Nice-Pak
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    NuVasive Nabs Simplify Medical for $150M
    SeaSpine Begins Limited Launch of WaveForm TA (TLIF Articulating) 3D-Printed Interbody
    Nexus Spine Implants for Use in Spinal Surgeries Become Available
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login