“Croda is committed to catering to evolving market needs. That’s why we created the Croda Plex system – because we wanted to help our customers meet the growing consumer demand for bond multipliers,” said Denise Costrini, marketing manager, Croda North America.
Croda’s new Plex system builds bonds and boasts unique heat-activated properties that increase hair integrity within the cortex and protect the cuticle during blow-drying. After using the Croda Plex system and blowdrying the hair, tests revealed that the Croda Plex system increased bond-building and increased hair integrity over a super-bleached control and versus the Commercial Plex benchmark.
The Croda Plex system is powered by several high performance Croda ingredients, including: Crodasone Cystine, a copolymer of the amino acid cysteine and a silane that covalently bonds to hair to impart conditioning benefits; Keravis, a hair strengthening active that acts on all of the three fundamental parameters of hair strength: tensile properties, bending modulus and cuticle abrasion and CrodazosoftDBQ that delivers softening, even on aged hair, while defending against cuticle abrasion and helping to protect artificial color.
More info: www.crodapersonalcare.com