Total face makeup grew 14% during Q3, inching ahead of all other makeup categories (eye, lip, and nail). Eyebrow makeup continued to see double-digit growth, with sales increasing by 37%. Lip color sales grew by 21%.
The nail category continues to experience declines, with sales down 17%.
The summer season boosted sales of sun products, which grew 16% compared to Q3 of last year. Sales of in sun products increased by 28%, said NPD.
Growth in facial masks continues to outpace the overall market, with dollar sales increasing by 28%.
“What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today. The demand for ‘tangible beauty’ is driving the merging roles of skincare and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences – beyond just the scent on our bodies,” said Karen Grant, global beauty industry analyst, The NPD Group.