Perricone MD promoted Jessica Hanson to chief marketing & sales officer. In just 10 months at the company serving as Perricone MD's chief revenue officer, Hanson effectively blended her creativity, sales expertise and strong business acumen to serve as a valuable brand leader, according to the company. This unique role allows Perricone MD to take a streamlined approach to marketing and sales that will provide a consistent consumer experience across all channels and touchpoints.
"Scaling for growth starts with building the right leadership team and culture," said Mary van Praag, president & CEO. "Given that our consumer is central to our strategy from ideation to execution, Jessica will be driving the global brand strategy for Perricone MD including our marketing activation, digital dominance and cultivating new business opportunities with our partners."
A veteran in the beauty industry, Hanson brings a wealth of over 15 years of dynamic experience to the position having held executive roles at powerhouse brands including L'Oréal Paris, Clarisonic, Sephora and Coty. Hanson received her MBA in marketing at Fordham University Gabelli School of Business and BS in graphic communication at California Polytechnic State University, San Luis Obispo, CA.
