The Clairol MyShade application available for iOS and Android devices allows users to scan any permanent at-home hair coloring product to try it on and match it to the closest Clairol shade. The application features ModiFace patented hair coloration and shade matching technology that more accurately depicts the hair color line and starting hair color from the user’s photo. This feature allows MyShade to show the most realistic and accurate result by detecting the texture and color of a user’s hair, including highlights and lowlights.
The MyShade app also features a hair advisor, which through a series of questions selects the best hair color products personalized for each user and her specific needs. The technology behind the MyShade hair advisor uses an artificially intelligent hair recommendation engine that can understand and personalize shade selection to a level that has not been done before in a digital experience, according to Clairol.
“The pioneer in hair color, Clairol brought hair color to the US and made it available at retail back in the ‘50’s. We’re using the technology of 2016 to make the deep knowledge of our Clairol color experts accessible to everyone.” said Heather Carruthers, VP Clairol global and US marketing.
The new application is available starting today from the iOS and Google Play app stores.