For National Cocoa Day, social media superstar and Grammy-nominated music producer DJ Khaled and classic skin care brand Palmer’s will launch the DJ Khaled x Palmer’s capsule collection – a limited-edition, three product lineup of the brand’s popular Cocoa Butter Formula Lotion outfitted in packaging befitting of the wildly viral social media sensation.
 
For more than 15 years, Khaled has been a fan of Palmer’s Cocoa Butter Formula products. In 2015, he called out his love for the brand in a tutorial on his wildly popular Snapchat channel, pegging the brand’s trademark lotion as a “major key” to his glowing skin. The video quickly went viral leading to frequent fan requests for Khaled to sign their Palmer’s Cocoa Butter Formula products. Palmer’s took notice of the social media frenzy and an organic partnership followed.
 
Now, the DJ Khaled x Palmer’s capsule collection will offer three different collectible varieties of Khaled catchphrases made notable on his social media channels, including “We The Best Glow,” “Live Life Smooth” and “They Block” and will also feature DJ Khaled’s trademark gold key and signature on the packaging.
 
Just in time for the holiday season, the collection is now available on both www.palmers.com and DJ Khaled’s We The Best store, www.WeTheBest.com.