12.13.16
As part of its Open Innovation platform, Shiseido is creating a specialized in-house organization called Shiseido Venture Partners to tackle investment in venture companies developing advanced businesses. The company seeks to grow jointly with the venture company of investment destination not only from the financial side but also with support for future business tie-up while supporting business growth.
With initial funding of $25 million, the division's objective is to invest in promising new brands and supporting them via the added value brought on by Shiseido’s know-how, as a means for the group to foster creativity and research in the cosmetics industry, according to the company.
With initial funding of $25 million, the division's objective is to invest in promising new brands and supporting them via the added value brought on by Shiseido’s know-how, as a means for the group to foster creativity and research in the cosmetics industry, according to the company.
