12.15.16
Holiday shoppers are running out of time, but they don't seem to mind According to the International Council of Shopping Centers' Super Saturday survey, 88% of American adults still plan to shop this upcoming weekend with 60% planning to spend on Super Saturday weekend alone. Millennials are the worst procrastinators – with 74% planning to shop this Saturday.
"With almost 90% of adults yet to complete their holiday shopping, we will see large crowds this Super Saturday weekend and continuing through to Christmas Eve,” said ICSC President and CEO Tom McGee. “Additionally, experiences will also draw crowds as once again we see that malls and shopping centers play an integral role in their communities by serving not only as a place to go shopping, but also as a place to spend time with family and friends during the holidays.”
Here are some stats to mull over while sipping your mulled cider:
• 88% of adults in the U.S. still plan to spend through Christmas;
• On average, they will spend $418.80;
• 76% of adults still plan to purchase holiday gifts and other related items through Christmas; and
• 60% of adults plan to spend on Super Saturday weekend alone.
And where will these intrepid shoppers land?
• 67% will go to discount stores;
• 49% will go to department stores;
• 31% will go to electronics stores; and
• 25% will go to sporting goods, hobby, book and toy stores
And what will they do when they get there?
• 68% of visitors intend to shop;
• 43% intend to dine at a restaurant or other eating establishment;
• 25% intend to see a movie; and
• 16% intend to have a child’s picture taken with Santa.
When it comes procrastination, no age group is worse than Millennials. On Saturday, December 17, 74% of Millennials plan to shop vs. 59% of Gen X and 42%of Baby Boomers. On Sunday, December 18, 63% of Millennials plan to shop vs 51% of Gen X and 35% of Baby Boomers.
"With almost 90% of adults yet to complete their holiday shopping, we will see large crowds this Super Saturday weekend and continuing through to Christmas Eve,” said ICSC President and CEO Tom McGee. “Additionally, experiences will also draw crowds as once again we see that malls and shopping centers play an integral role in their communities by serving not only as a place to go shopping, but also as a place to spend time with family and friends during the holidays.”
Here are some stats to mull over while sipping your mulled cider:
• 88% of adults in the U.S. still plan to spend through Christmas;
• On average, they will spend $418.80;
• 76% of adults still plan to purchase holiday gifts and other related items through Christmas; and
• 60% of adults plan to spend on Super Saturday weekend alone.
And where will these intrepid shoppers land?
• 67% will go to discount stores;
• 49% will go to department stores;
• 31% will go to electronics stores; and
• 25% will go to sporting goods, hobby, book and toy stores
And what will they do when they get there?
• 68% of visitors intend to shop;
• 43% intend to dine at a restaurant or other eating establishment;
• 25% intend to see a movie; and
• 16% intend to have a child’s picture taken with Santa.
When it comes procrastination, no age group is worse than Millennials. On Saturday, December 17, 74% of Millennials plan to shop vs. 59% of Gen X and 42%of Baby Boomers. On Sunday, December 18, 63% of Millennials plan to shop vs 51% of Gen X and 35% of Baby Boomers.
