After a successful launch in the UK, Beauty Beneath
, a division of Boots, will enter the US market in 2017. According to the company, this nutrient-rich, anti-aging beauty supplement targeting fine lines and wrinkles to help combat skin aging beneath the surface. Currently sold in nearly 8,000 Walgreens
stores nationwide, Beauty Beneath will officially roll out in the US in January 2017. Additionally, celebrity esthetician Shani Darden
will act as a brand ambassador for Beauty Beneath through public relations and social media platforms.
The No. 7 brand is also expanding with a new spokesperson, as reported in Happi