Whirlpool cares, every day. How do we know? Because the appliance maker said so! Whirlpool
is bringing its "Every day, care" campaign to this year's CES (Consumer Electronic Show) to continue championing the importance of cooking, washing and cleaning in shaping the people we love and the world we live in. The brand is rolling out smart appliances designed to fill real human needs and the Care Counts program, which tracks the connection between a student's access to clean clothes and their school attendance. Also on display at the show will be innovations from WLabs, Whirlpool Corporation's innovation incubator. CES gives detergent makers and household cleaning product manufacturers a glimpse into where hard consumer goods are moving in relation to fast-moving consumer goods. Happi will have a full report on the goings-on at CES in the February issue of Happi.
"We use technology as a medium to help families care for each other and the larger community," said Ryan Morand
, senior brand manager, Whirlpool brand. "From creating appliances with remote capabilities so you can care for your family from anywhere, to studying how clean clothes can help a child's education, we believe in the power of small acts of care."
Some of the Whirlpool Smart Appliances on display at CES include:
The Fingerprint-Resistant Smart Kitchen Suite helps families organize, schedule, cook and clean whether at home or on the go through remote controls and notifications. The four-piece collection – refrigerator, dishwasher, microwave and stove – provides personalized care by learning what a family cooks, how they cook it, and automatically recommending customized presets so family favorites are just a click away. In addition, some of these smart appliances learn how families are using the features, making them easier and quicker to use over time.
To make cooking even more convenient, anticipated industry-first Scan-to-Cook technology sends the right cooking instructions and settings straight to the appliance every time, recognizing food when its UPC barcode is scanned with a mobile phone.
The Whirlpool booth will also offer visitors a chance to explore breakthrough new products from WLabs, Whirlpool Corporation's innovation incubator. Debuting at the show is the revolutionary Zera Food Recycler, the third innovation from WLabs. Built to convert household food waste into homemade fertilizer, the Zera Food Recycler can break down a week's worth of the average family's food waste within 24 hours – and 95% of a typical family's food waste overall. Visitors will also have the opportunity to interact with Zera through the Whirlpool mobile app and sign up for pre-orders of the product through Indiegogo beginning this week. Also on display from WLabs will be the Vessi Beer Fermentor and Dispenser system. Launched earlier in 2016, the Vessi system ferments, carbonates and dispenses home-brewed beer in as little as seven day.
Through the groundbreaking Care Counts program, Whirlpool provides students with access to clean clothes and studies the connection between clean clothes, attendance rates and chronic absenteeism. Visitors to the booth will be able to see how Whirlpool is using technology to track the impact of clean clothes on a student's education.
Whirlpool brand is also unveiling a new logo at CES 2017
. The new logo reinforces simplicity and is designed to showcase what Whirlpool delivers - appliances that save time and help families care for each other. While daily responsibilities may seem insignificant and tedious, they are an impactful expression of love and play a fundamental role in shaping the people we love and the world in which we live. The new logo will be featured on Whirlpool brand appliances and all assets and materials in the future.
Whirlpool Corporation and Whirlpool brand also are bringing home six International Consumer Technology Association (CTA) 2017 CES Innovation Awards for new and innovative kitchen and laundry products, including the Zera Food Recycler by WLabs of Whirlpool Corporation, Whirlpool 2-in-1 Over the Range Microwave Convection Oven, Whirlpool French Door-within-Door Refrigerator and the Whirlpool Smart All-in-One Care
Washer and Dryer Combo.
For more information on the company's care-centric products and to join the conversation, visit ces.whirlpool.com
and follow #EveryDayCare.
Whirlpool Corporation is the No. 1 major appliance manufacturer in the world, with approximately $21 billion
in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com
, oron Twitter at @WhirlpoolCorp.