01.04.17
e.l.f. Beauty, Inc. has expanded its presence in New York City with its first store north of Union Square. The new outpost opened in November. The 520-square-foot store is located at TurnStyle, an underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th streets.
“We are thrilled to continue our expansion of e.l.f. stores, which allow us to drive engagement with our consumers, and help them connect with one another and celebrate their love of makeup. Each new opening helps us fulfill our mission to make luxurious beauty accessible for all women to play beautifully,” said John Bailey, president and CFO. “We look forward to providing our makeup enthusiasts with another store environment where they can explore a broad assortment of e.l.f. products and experiences.”
“We are thrilled to continue our expansion of e.l.f. stores, which allow us to drive engagement with our consumers, and help them connect with one another and celebrate their love of makeup. Each new opening helps us fulfill our mission to make luxurious beauty accessible for all women to play beautifully,” said John Bailey, president and CFO. “We look forward to providing our makeup enthusiasts with another store environment where they can explore a broad assortment of e.l.f. products and experiences.”