01.05.17
Prai Beauty and its global creative director and famed fashion photographer Nigel Barker launched a quest in partnership with entertainment and lifestyle retailer HSN. The goal is to discover a woman who is "not just a pretty face" to represent the luxury skin care company and its culture that believes doing good is just as important as looking and feeling good.
The contest’s judges featuring Prai Beauty’s CEO Cathy Kangas, Barker and HSN host Amy Morrison. This trendsetting panel will select three finalists from entrants after close of search on March 1, 2017, which will then be posted on the Prai Beauty Facebook page for voting March 6-10, 2017. The winner will be announced on-air at HSN on or around March 16 and then will appear as the new face of PRAI Beauty on a show in April.
The brand's exposure on HSN continues to grow, hence one of the catalysts for the "next face" of Prai Beauty.
"With our expansion into US retail and continued growth on HSN we knew we needed another face to represent our brand," said Kangas. "But we also knew we had to take this opportunity to marry our passion for beauty and giving back in our search."
The contest’s judges featuring Prai Beauty’s CEO Cathy Kangas, Barker and HSN host Amy Morrison. This trendsetting panel will select three finalists from entrants after close of search on March 1, 2017, which will then be posted on the Prai Beauty Facebook page for voting March 6-10, 2017. The winner will be announced on-air at HSN on or around March 16 and then will appear as the new face of PRAI Beauty on a show in April.
The brand's exposure on HSN continues to grow, hence one of the catalysts for the "next face" of Prai Beauty.
"With our expansion into US retail and continued growth on HSN we knew we needed another face to represent our brand," said Kangas. "But we also knew we had to take this opportunity to marry our passion for beauty and giving back in our search."
