01.20.17
Birchbox will open a store in Paris, its second retail location, to bring the unique shopping experience to life for French consumers this spring. France is Birchbox’s biggest market in Europe - as well as the largest beauty market in Europe - and after several successful pop-ups in Paris (including Birchbox shops within Le Bon Marche and Galeries Lafayette), the company is building a permanent location to deepen relationships with French subscribers, introduce Birchbox to new customers and build partnerships with new beauty brands.
The flagship store in Soho, New York, which opened in July 2014, takes a unique approach to beauty retail and has been a powerful way to connect with customers.
The new location is 17 rue Montmartre in the heart of vibrant shopping district Les Halles. It will open its doors in March or April.
The flagship store in Soho, New York, which opened in July 2014, takes a unique approach to beauty retail and has been a powerful way to connect with customers.
The new location is 17 rue Montmartre in the heart of vibrant shopping district Les Halles. It will open its doors in March or April.
