Driven by Persil ProClean's successful Super Bowl 50 debut, the Henkel brand joined forces with TBWA to develop a new commercial that will run during the most-watched television event in the US. The team enlisted the help of "The Professional," Persil ProClean's beloved stain-fighting superhero.
The spot will air during the game on the FOX Network, which starts at 6:30pm EST, February 5th, 2017.
"As trial is so important with a new brand, it's exciting to have already received external awards and recognition, accompanied by consistently-positive consumer feedback. It reaffirms the prestigious quality and efficacy of Persil's formulations and inevitably leads to more consumers testing it for themselves," said Janell Holas, vice president of marketing for Persil. "Last year's appearance in Super Bowl 50 was instrumental in getting the Persil name recognized across the country. We are excited to leverage our new commercial this year, giving our North American consumers yet another reason to switch to Persil ProClean— because we know once they try it, they'll love it!"
A global brand, Persil has only been available to US consumers since 2015. You can read more about Persil’s success in the US detergent market in this January 2017 feature.