01.31.17
Walmart is pulling the plug on its ShippingPass program, which was designed to compete with Amazon Prime. Instead, the Bentonville, AR-based retail giant willoffer free two-day shipping to home and stores on more than two million items without a membership fee.
With this announcement, Walmart said it has also lowered the minimum purchase required for free shipping to home to $35 from $50.
Accordng to Marc Lore, president and CEO of Walmart US ecommerce, in today's world of e-commerce, "two-day free shipping is table stakes. It no longer makes sense to charge for it."
The free two-day shipping will be available on the items customers shop the most, including household essentials like cleaning supplies and beauty products, according to Walmart.
“I couldn’t be more excited. We are moving at the speed of a startup,” said Lore. “Two-day free shipping is the first of many moves we will be making to enhance the customer experience and accelerate growth."
With this announcement, Walmart said it has also lowered the minimum purchase required for free shipping to home to $35 from $50.
Accordng to Marc Lore, president and CEO of Walmart US ecommerce, in today's world of e-commerce, "two-day free shipping is table stakes. It no longer makes sense to charge for it."
The free two-day shipping will be available on the items customers shop the most, including household essentials like cleaning supplies and beauty products, according to Walmart.
“I couldn’t be more excited. We are moving at the speed of a startup,” said Lore. “Two-day free shipping is the first of many moves we will be making to enhance the customer experience and accelerate growth."