Direct seller Jeunesse has signed a three-year agreement for the naming rights on the arena in Rio de Janeiro, Brazil, which hosted gymnastic events in the 2016 Summer Olympic Games.

In addition to naming rights, the agreement includes external and internal brand activation opportunities including building signage and advertising space, an official Jeunesse shop allowing customers and distributors to pick up products on-site, a private branded suite, electronic scoreboard advertising and surrounding area street signage.

Rebranding of the area is currently underway with a grand opening event planned for April 7, marking the first anniversary of Jeunesse in Brazil.
 
The facility holds nearly 19,000, is the first and only multipurpose arena in Brazil.

“We are honored Jeunesse will now have a presence in a place where hundreds of thousands of people gather annually to celebrate life through culture, sports and music. The Jeunesse Arena will be a fitting symbol of the hard work and success of our Jeunesse Family in building our brand in Brazil and throughout Latin America,” said Jeunesse chief visionary officer Scott Lewis.