02.09.17
Boasting innovation in hair care and information, Joico’s mobile app, which has already been in play in the US and Canada since its launch, has since rolled out in other international markets like Australia and New Zealand, and is targeted to make its debut in Europe later this year – with Latin America (including Brazil) to follow. With over 21,000 downloads and 1,300 average sessions per week (as of the end of 2016) engagement on this professional’s app is winning over users with its blend of at-your-fingertips info, videos and downloadable education, mixed with its brand of Joi-ful fun.
The Joico JoiColor System App offers users the ability to explore all of Joico’s color lines and learn the ins and outs of each line. From technical product information on what each line is tailored for, to educational content developed to make sure colorists achieve their desired look, using just the right product and technique. Not only can professionals learn the basics of each line through the app so they can decide which best suites their needs, they also have access to all the latest hair-color video tutorials and step-by-step color techniques.
Joico, a division of Zotos, Inc., a Shiseido company, has been leading the healthy hair revolution since 1975. Check out the brand on the cover of this month's Happi as well as other hair care news.
The Joico JoiColor System App offers users the ability to explore all of Joico’s color lines and learn the ins and outs of each line. From technical product information on what each line is tailored for, to educational content developed to make sure colorists achieve their desired look, using just the right product and technique. Not only can professionals learn the basics of each line through the app so they can decide which best suites their needs, they also have access to all the latest hair-color video tutorials and step-by-step color techniques.
Joico, a division of Zotos, Inc., a Shiseido company, has been leading the healthy hair revolution since 1975. Check out the brand on the cover of this month's Happi as well as other hair care news.