Dove Men+Care is debuting Elements, a multi-product innovation that will leave men feeling refreshed while offering the superior care for their skin, underarms and hair expected from Dove Men+Care.The range draws on premium ingredient combinations including Minerals and Sage, Charcoal and Clay, and Mineral Powder and Sandalwood, which create a transformative feeling of freshness for men’s grooming routines.

“We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, vice president of marketing for Dove at Unilever US. “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.”

As a way to bring the Dove Men+Care Elements feeling of freshness to life and tap into men’s interest in unique adventure travel experiences, the brand is building the Dove Men+Care Elements Treehouse just outside of Chattanooga, Tennessee.  Renowned treehouse builder, author and T.V. host, Pete Nelson, will design the family-friendly treehouse space inspired by the unique ingredient combinations found in the Elements range. Starting today, consumers can visit www.DoveMenCare.com/ElementsTreehouse to explain why they want to stay at the Dove Men+Care Elements Treehouse along with their family, which will open in the spring