The goal of the Rinse, Recycle Repeat campaign is to tap into the “#empties social conversation” and educate young people on the importance of bathroom recycling, according to the L’Oréal brand.
The campaign will show them how recycling their beauty #empties can keep them out of landfills and be used to create green gardens within local communities.
By rallying young people to recycle their #empties, Garnier hopes that this campaign will be able to divert a total of 10 million #empties from landfills by the end of 2017.
To further drive social participation, Remi Cruz, a lifestyle personality and YouTuber known for her popular channels MissRemiAshten and RemLife, will serve as the face of the campaign, which is called Rinse, Recycle, Repea. Cruz is starring in a public service announcement about recycling her own beauty products.
"Rinse, Recycle, Repeat combines my three favorite things: beauty products, creativity and most importantly, doing my part to help the environment," Cruz said. "I'm excited to be a part of this campaign, and ready to show young people that there is a fun and easy way to make an impact."
"We're excited to show young people the positive impact they can make on the planet and their community, simply by recycling their empties from the bathroom," said Aria Finger, CEO at DoSomething.org. "We're proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to give these products new purpose."