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    Breaking News

    Family Shopping Drives Natural Personal Care

    Mintel finds parents lead the spending in an overall growing marketplace.

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    03.20.17
    With wariness of the safety of ingredients in consumer products on the rise across most categories, it seems the use of natural and organic personal care (NOPC) products are gaining in popularity, with parents leading the way. New research from Mintel reveals that over one third (37 percent) of consumers agree that they were buying more NOPC products in 2016 than the year prior, including 34 percent of parents with children under 18 in the household.
     
    Furthermore, parents are more likely to purchase personal care products that are natural or organic than non-parents, including hand and body lotion (53 percent parents vs 34 percent non-parents), facial skin care (51 percent parents vs 32 percent non-parents), hair care (50 percent parents vs 34 percent non-parents) and body cleansing products (48 percent parents vs 34 percent non-parents). 
     
    “Parents are information seekers when it comes to raising their kids and, therefore, could be more aware of ingredients to avoid in their children’s personal care products, as well as their own. This presents an opportunity for natural and organic personal care brands to target parents, as they should incentivize them to purchase both adult- and child-specific products,” said Jana Vyleta, Health and Personal Care Analyst at Mintel.
     
    “Consumers are more likely to consider general, simple ingredient statements as an indicator that a personal care product is natural than they are certifications. The belief that natural and organic personal care products are safe likely stems from the increasing conversations regarding potential harmful effects of ingredients used in mainstream brands. However, many consumers are skeptical about these products, likely due to the lack of standardization in the natural and organic market. Brands may want to consider strengthening the messaging of quality, such as by calling out unique ingredients, as consumers view this as one of the top reasons for buying,” added Vyleta.
     
     
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      Register today for the March 7 webinar.
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    • Skin Care
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      Journal of Drugs in Dermatology publishes clinical data.
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    • Growing Demand for Moss-Based Cosmetics

      Use of moss-based products in cosmetics is a big trend for 2019.
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    • Actives | Functional Ingredients | Insect Control

      HCPA Calls for PRIA Authorization

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    • Silab Releases New Study

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    • Makeup Sales Rise for Valentine’s Day

      Makeup Sales Rise for Valentine’s Day

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    • Record Sales for 2018 at IFF

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    • New York Fashion Week Fall/Winter Report

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      Check out the top trends in hair, makeup and nails from the runway.
      02.12.19

    • Butter London Rolls Out Pantone Collection

      Butter London Rolls Out Pantone Collection

      Third year as US beauty partner for color authority.
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    • Sabinsa Presents Popular Indian Botanical Extract

      Adaptogen is in Shagandha Ashwagandha Root Extract.
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    • Hair Care
      Clairol Rolls Out New Color Blending Gel

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      Solution between one-wash temporary solutions and permanent root touch-ups.
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    • OTC/Medicated
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    Breaking News
    • Charkit Names Lang President
    • Kline Takes Deep Dive into HI&I
    • Burt's Bees To Present Rosacea Data at AAD Meeting
    • Growing Demand for Moss-Based Cosmetics
    • HCPA Calls for PRIA Authorization
    View Breaking News >
    CURRENT ISSUE

    February 2019

    • Shape Up!
    • Connecting To The Consumer
    • Enhancing Cosmeceuticals Via Phytonutrients
    • View More >

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