Redken has developed the new No Blow Dry air dry stylers, the easy solution that allows consumers to achieve a frizz-controlled style without the use of a blow dryer.
Ideal for consumers who are tight on time, taking a break from heat tools, or want to achieve an effortless it-girl look, No Blow Dry gives a perfected air-dried finish with the help of Redken’s Air-Tex Technology, which contains flexible polymers for control and movement as well as quick dry polymers to speed up drying time. Each cream gives noticeable style results with natural movement and control, a soft touch and a no-product feel.
The new No Blow Dry collection contains three new creams: Airy Cream for fine hair, Just Right Cream for medium hair and Bossy Cream for coarse hair types. The suggested retail price for No Blow Dry is ($24) and is only available at Redken authorized salons nationwide starting in April 2017.