"We live in a world where consumers are led to believe that having a 'Hollywood' or 'red carpet' smile is the only acceptable option," said Don Cumming, global business director for Rembrandt. "But Rembrandt believes that everyone has a unique smile that makes them who they are – and that's beautiful. Using Rembrandt is about celebrating and caring for your one-of-a-kind smile."
Originally introduced in 1989, Rembrandt Twas the first teeth-whitening toothpaste on the market
Over the course of the coming year, Ranir will launch a suite of new Remembrandt whitening products to complement the brand's highly effective toothpastes, as well as announce new distribution deals.