• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Shape Up!

    Connecting To The Consumer

    Enhancing Cosmeceuticals Via Phytonutrients

    Building on Its Strength

    Pardon the Disruption
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    FDA Advances Proposed Rule on Sunscreens

    Revitalash Promotes CMO To President

    Clorox Leads CPG Firms on Barron's Sustainability 100

    Symrise Expands Cosmetics Team

    Croda Recognized for Deforestation-Free Supply Chain
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    41. e.l.f. Beauty, Inc.

    17. Elizabeth Arden

    39. The Honest Company

    12. Lion

    31. Energizer Holdings
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    FDA Advances Proposed Rule on Sunscreens

    Gattefossé Launches W/O Emulsifier

    Symrise Expands Cosmetics Team

    Kline Takes Deep Dive into HI&I

    ACI Cleans Up in Orlando
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    FDA Advances Proposed Rule on Sunscreens

    Revitalash Promotes CMO To President

    Clorox Leads CPG Firms on Barron's Sustainability 100

    Gattefossé Launches W/O Emulsifier

    Symrise Expands Cosmetics Team
    Lab Equipment
    Mixing
    Packaging
    Testing

    Method Unveils Spring Limited Edition Line

    More Eco Options Roll Out in Laundry Space

    The Art of Working with Artists

    Lush Gets Naked

    Henkel, P&G Founding Members of New Alliance to End Plastic Waste
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Siltech Corporation

    CIE

    Croda

    Ashland
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Elizabeth Arden Signs Reese Witherspoon

    Oscar-winner is now 'Storyteller-in-Chief.'

    Related CONTENT
    • Facial Mist Debuts at Elizabeth Arden
    • Business Booms at Revlon Following Arden Acquisition
    • One to Watch
    • Watch "Consumer Trends in Beauty" from CES 2017
    • Hydrating Mist New at Elizabeth Arden
    03.30.17
    None of the beautiful people want to be models anymore. First there were models, then supermodels, then spokesmodels and later spokespersons. And now? Now, we have storytellers!


    Elizabeth Arden announced today that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese Witherspoon as the brand’s Storyteller-in-Chief. In this multi-faceted role, Witherspoon will help to shape the brand’s narrative, through its advertising campaigns and  marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.

     
    In researching visionary women throughout history, Reese learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionized the beauty industry at the turn of the 20th century as a self-made entrepreneur. Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries. Witherspoon, is an entrepreneur in her own right as founder of Hello Sunshine, her content production company, and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a likeminded company. 

     
    “We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, president, Elizabeth Arden Brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”'

     
    “One of the first things that drew me to the brand was its rich heritage and history of supporting women,” shared Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
     

    Elizabeth Arden’s entrepreneurial spirit and commitment to innovation remain at the heart of the company to this day.  To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.
     

    “Reese is truly ahead of the curve when it comes to understanding the lifestyle of her consumer,” continued Wong. “Her authenticity, which resonates worldwide, combined with her business acumen, digital prowess and social media footprint, provide a unique opportunity to further develop the ‘Liz Arden’ persona, connect with women, and inspire them to ‘go out and mark their mark.’”

     
    Together, Reese and the brand will leverage their respective platforms to share untold stories behind both women’s boundary-breaking careers, and hope to encourage a new generation to continue to open doors for those who come behind them. Reese will also appear in multimedia campaigns across all media types, including digital, in-store and social media. Her first beauty visual will debut both in print and digital in May, with her campaign continuing to rollout globally throughout 2017.
     
    For additional information on Elizabeth Arden and to view behind-the-scenes content in the coming months from Reese’s  campaigns, visit www.ElizabethArden.com and follow @ElizabethArden on Facebook, Instagram, Twitter, and YouTube.
     
    Related Searches
    • marketing
    • president
    • business
    • share
    Related Knowledge Center
    • Color Cosmetics
    • Fine Fragrance
    • Skin Care
    Suggested For You
    Fitness Brand Tapout Breaks Into Personal Care Fitness Brand Tapout Breaks Into Personal Care
    Reese Witherspoon To Tell Stories for Elizabeth Arden Reese Witherspoon To Tell Stories for Elizabeth Arden
    Get Live Updates and News from NYSCC Suppliers Day! Get Live Updates and News from NYSCC Suppliers Day!
    Advanced Ceramide Technology From Elizabeth Arden Advanced Ceramide Technology From Elizabeth Arden
    All Launches Sulfate-Free Detergent All Launches Sulfate-Free Detergent
    Revlon Taps Former L’Oréal Exec as Arden’s President Revlon Taps Former L’Oréal Exec as Arden’s President
    Advanced Ceramide Technology from Elizabeth Arden Advanced Ceramide Technology from Elizabeth Arden
    More Than Just A Name: How To Build a Successful Beauty Brand More Than Just A Name: How To Build a Successful Beauty Brand
    Revlon Reports 2016 Results Revlon Reports 2016 Results
    Birchbox X Draper James Birchbox X Draper James
    Frankensteinian Fake News Frankensteinian Fake News
    Revlon Reorganizes Business Revlon Reorganizes Business
    Record-Breaking Year for In-Cosmetics Record-Breaking Year for In-Cosmetics
    P&G Responds to P&G Responds to 'Fake News'
    Hydrating Mist New at Elizabeth Arden Hydrating Mist New at Elizabeth Arden

    Related Breaking News

    • Actives | Color Cosmetics | Skin Care | Sun Care

      IFF Acquires The Additive Advantage

      Offer pllatform that will enable the printing of flavors, fragrances, cosmetic and health and nutrition actives on consumer products.
      02.20.19

    • Color Cosmetics | Pigments | Skin Care

      Karl Lagerfeld Dies

      Chanel fashion designer was 85.
      02.19.19

    • Color Cosmetics | Skin Care
      Revitalash Promotes CMO To President

      Revitalash Promotes CMO To President

      Lori Jacobus takes on new role to lead brand's next stage of growth, says founder.
      02.19.19


    • Skin Care

      Biotone Adds CDB Oil To Lab+Blends Pro Line

      Full-body massage treatment option features pure extract from industrial hemp.
      02.19.19

    • Household Cleaning | Laundry Care | Skin Care
      Clorox Leads CPG Firms on Barron

      Clorox Leads CPG Firms on Barron's Sustainability 100

      No. 7 overall as company finishes in top 10 for second year in a row.
      02.19.19

    • Color Cosmetics | Fine Fragrance | Functional Ingredients | Skin Care
      Symrise Expands Cosmetics Team

      Symrise Expands Cosmetics Team

      Adds Bernd Heinken as technical director, micro protection, EAME.
      02.19.19


    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants | Testing

      Australia Bans Animal Testing of Cosmetics

      Joins EU and UK to stop animal testing.
      02.19.19

    • Hair Care | Household Cleaning | Laundry Care | Personal Cleansers | Skin Care
      Croda Recognized for Deforestation-Free Supply Chain

      Croda Recognized for Deforestation-Free Supply Chain

      Croda International Plc is proud to announce that its commitment to a deforestation-free supply chain has been recognized by CDP for its 2018 activities.   Awarded an ‘A-‘ for its Forestry Disclosure, having risen from a ’B&r…
      02.18.19

    • Skin Care
      Burt

      Burt's Bees To Present Rosacea Data at AAD Meeting

      Journal of Drugs in Dermatology publishes clinical data.
      02.15.19


    • Color Cosmetics | Fine Fragrance | Hair Care | Skin Care
      JAB Makes Tender Offer for Additional Coty Shares

      JAB Makes Tender Offer for Additional Coty Shares

      Offers $11.65 per share.
      02.12.19

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Oral Care | Preservatives | Skin Care

      Schülke Ingredients Are Halal Certified

      Entire portfolio of personal care products meets all requirements.
      02.11.19

    • Hair Care | Skin Care

      Jojoba Desert Opens US Subsidiary

      Industry veteran Angela Medina is named business development director, USA and Canada.
      02.11.19

    • Color Cosmetics | Household Cleaning

      Call for Papers: 18th AOCS Latin American Congress in Brazil

      Abstract deadline is Feb. 28.
      02.10.19

    • Skin Care
      Clinique

      Clinique 'Pops Up' in New York City

      Brand's first ever standalone retail location in the US is open from Feb. 8-17.
      02.08.19

    • Actives | Skin Care
      Kiehl

      Kiehl's Launches Cannabis Sativa Seed Facial Oil

      Lightweight treatment for skin redness and discomfort marks brand's foray into this ingredient category.
      02.08.19

    Breaking News
    • FDA Advances Proposed Rule on Sunscreens
    • IFF Acquires The Additive Advantage
    • Karl Lagerfeld Dies
    • Revitalash Promotes CMO To President
    • Biotone Adds CDB Oil To Lab+Blends Pro Line
    View Breaking News >
    CURRENT ISSUE

    February 2019

    • Shape Up!
    • Connecting To The Consumer
    • Enhancing Cosmeceuticals Via Phytonutrients
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • privacy policy
    • term and condition
    • about us
    • contact us

    follow us

    Subscribe

    magazines

    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login