• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    HCPA Builds Key Alliances In & Out of Washington

    NYSCC Suppliers’ Day Is Back on Schedule

    Salon Consumers Seek Wellness, Skincare Benefits in Professional Haircare

    Sustainability Continues To Shape Beauty, Home & Personal Care Packaging

    The Power of Neem in Personal Care Formulas
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Wonder Curl Wins GlossWire's GlossPitch Competition

    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    Caire Beauty to Celebrate Menopause Empowerment Day

    Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    Honest Company

    12. Diversey

    6. Johnson & Johnson

    19. Nu Skin Enterprises

    Dr. Bronner’s
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    McKinsey Identifies the Gaps in Black Beauty

    Arxada Disinfectants Are Effective Against the Monkeypox Virus

    Indie Haircare Leader Olaplex Expands Roster with New Broad-Spectrum Clarifying Shampoo
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    Caire Beauty to Celebrate Menopause Empowerment Day

    Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act
    Lab Equipment
    Mixing
    Packaging
    Testing

    Labskin's Microbiome-Friendly+ Seal of Approval Available in the US

    Sustainability Continues To Shape Beauty, Home & Personal Care Packaging

    Technology Cuts Plastic Decomposition from 500 Years to Three Months

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Acme-Hardesty

    Lubrizol Life Science

    KLK OLEO

    Centerchem LLC

    BotanicalsPlus
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    IRI Reveals New Product Pacesetters

    See what personal care, beauty and household brands took top spots.

    Related CONTENT
    • A Rocky Start for CPG Market in 2017, But Prospects Remain Strong, Says IRI
    • VIDEO: Inside L’Oréal’s 'Dynamic Office'
    • Patent News at L’Oréal
    • Color, Your World
    • The First Year’s a Charm; IRI’s take on CPG launches
    04.03.17
    IRI has announced last year’s most successful consumer packaged goods launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.

    “The top product launches of 2016 highlight the three P’s of successful innovation — prevention, personalization and pizzazz,” said Susan Viamari, vice president of Thought Leadership for IRI. “Each plays an essential role in driving awareness and engagement in today’s marketplace. Personalization is perhaps the most talked about, and desired, phenomenon in marketing today. Keying in on consumer preferences is critical because of the sheer volume of information  in front of people at any given time. Products that are delivering small and powerfully targeted solutions that grab consumers’ attention and make them feel and look great are resonating and making a huge impact.” 

    The leading brands include properties owned by Procter & Gamble, L'Oréal and Henkel.
     
    2016 New Product Pacesetters: Top 10 Non-Food Brands($ Millions)
    (Total Year-One Dollar Sales, Multi-Outlet)
    1. Flonase $316.5
    2. Gillette Fusion ProShield $144.9
    3. Garnier SkinActive $117.5
    4. Tide Pods Plus Febreze $87.3
    5. Crest Pro-Health Advanced $80.1
    6. The Pioneer Woman Collection $79.1
    7. Persil ProClean $63.2
    8. Cesar Home Delights   $45.2
    9. Tampax Pocket Pearl $41.9
    10. Old Spice Fresher Collection $39.0
    Source: IRI Market Advantage

    “Technology and know-how are allowing CPG marketers to not only understand consumer needs and wants, but also to respond to them more effectively than ever before,” added Larry Levin, executive vice president of Consumer and Shopper Marketing for IRI. “As a result, average year-one dollar sales from even the most impactful new product launches are continuing to decline, a trend we noted in Pacesetters during the last couple years. Certainly, mega launches surpassing $100 million are still occurring, but the brands in the middle of the pack are getting the squeeze as smaller, more targeted brands are capturing a growing share of Pacesetter sales.”

    According to IRI, Technology-enabled personalization is making a powerful statement by helping consumers get better results and experience excitement and relaxation in the ways they prefer. This is abundantly clear across the wide range of 100 top-performing non-food brands, which had median year-one dollar sales of $17.6 million. 

    Consumers want products that nourish from the inside out and contain exciting or relaxing ingredients. Fun new product forms increase enjoyment and personalization. Top-launching skin care brand Garnier SkinActive, for instance, offers a range of skin care products developed to simplify skin care and actively make skin look fresh and healthy, no matter the skin type. The brand’s website offers a quick-search feature that helps consumers pinpoint the right product and also offers guidance on developing the ideal personalized skin care routine. 

    The health care sector saw a decline in its number of Pacesetter-earning brands in 2016, but average launch size increased. The jump in average dollars earned year one was attributable to the powerful over-the-counter (OTC) transition of Flonase, with $317 million in its first OTC year. Excluding the allergy drug, average year-one dollar sales for new health care launches fell by nearly 60 percent, again due to the presence of several more targeted new product launches.
    Related Searches
    • president
    • personal care
    • gillette
    • crest
    Related Knowledge Center
    • Laundry Care
    • Skin Care
    • Oral Care
    Suggested For You
    A Rocky Start for CPG Market in 2017,  But Prospects Remain Strong, Says IRI A Rocky Start for CPG Market in 2017, But Prospects Remain Strong, Says IRI
    VIDEO: Inside L’Oréal’s VIDEO: Inside L’Oréal’s 'Dynamic Office'
    Patent News at L’Oréal   Patent News at L’Oréal
    Color, Your World Color, Your World
    The First Year’s a Charm; IRI’s take on CPG launches The First Year’s a Charm; IRI’s take on CPG launches
    P&G Patents Screening Method To Assess Anti-Aging Benefit P&G Patents Screening Method To Assess Anti-Aging Benefit
    L’Oréal Named  A ‘Most Ethical’ Company L’Oréal Named A ‘Most Ethical’ Company
    A Sustainable L A Sustainable L'Oréal
    P&G Says, P&G Says, 'Go Fish!'
    L L'Oréal Named Most Ethical Company
    Water-Release Cosmetic With Hydrophobic Silica Water-Release Cosmetic With Hydrophobic Silica
    P&G Awarded Two Hair Care Patents P&G Awarded Two Hair Care Patents
    Surfactant Boosting Polymer In P&G Detergent Surfactant Boosting Polymer In P&G Detergent
    Procter & Gamble creates support system for local entrepreneurs Procter & Gamble creates support system for local entrepreneurs
    P&G P&G's Sales Flat, Net Earnings Soar

    Related Content

    • Air Care/Environmental Fragrance | AP/Deo | Disinfectants | Hair Care | Household Cleaning | Laundry Care | Oral Care | Personal Cleansers | Skin Care

      A Rocky Start for CPG Market in 2017, But Prospects Remain Strong, Says IRI

      ...
      06.01.17

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
      VIDEO: Inside L’Oréal’s

      VIDEO: Inside L’Oréal’s 'Dynamic Office'

      The Charles Zviak campus in Clichy was designed to foster cooperation and employee well-being.
      05.26.17

    • Color Cosmetics | Hair Care | Skin Care
      Patent News at L’Oréal

      Patent News at L’Oréal

      Skin regimen with dehydroascorbic acid, compositions with improved SPF, latex nail formula, mascaras and more.
      05.11.17


    • Hair Care | Pigments
      Color, Your World

      Color, Your World

      Consumers continue to experiment with hair color in an attempt to personalize their looks.
      Tom Branna, Editorial Director 05.01.17

    • Color Cosmetics | Hair Care | Household Cleaning | Laundry Care | OTC/Medicated | Personal Cleansers | Skin Care | Sun Care

      The First Year’s a Charm; IRI’s take on CPG launches

      ...
      05.01.17

      Trending
      • SK Capital Taps Asim Bhatia As New Director, Business Development
      • Reliance Mulls Revlon Acquisition
      • Band-Aid Brand Enters Acne Care With New Blemish Patch
      • Mario Badescu Beauty Brand Debuts Martha Stewart Facial At NYC Event
      • Dial Gains Leaping Bunny Certification
      Breaking News
      • Wonder Curl Wins GlossWire's GlossPitch Competition
      • Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      • Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
      • Caire Beauty to Celebrate Menopause Empowerment Day
      • Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act
      View Breaking News >
      CURRENT ISSUE

      June 2022

      • Skin Care Needs In a Post-Covid World
      • Salon Hair Care Trends
      • Sustainability Shapes Beauty, Home & Personal Care Packages
      • Formulating with Neem in Personal Care Formulas
      • Suppliers' Day Trade Show by Society of Cosmetic Chemists
      • Household and Commercial Products Midyear Meeting Review
      • Household & Personal Care Trade Association Directory 2022

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Florida Food Products Acquires Javo
      Roquette Launches Nutralys Rice Protein
      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
      Coatings World

      Latest Breaking News From Coatings World

      The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
      PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
      PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most Read Stories This Week—June 25
      Magnetic Insight Announces $17 Million in Series B Funding
      BreatheSuite Adds Brad Fluegel to its Board
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Pierre Fabre and Lonza Enter Manufacturing Agreement
      MasterControl and Elemental Machines Form Biomanufacturing Partnership
      Qosina Strengthens Aseptic Capabilities
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Benefit Exec Joins Madison Reed's Board
      Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
      Rhode Is Trending for June, Trendalytics Says
      Happi

      Latest Breaking News From Happi

      Wonder Curl Wins GlossWire's GlossPitch Competition
      Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
      British Coatings Federation Posts Online History
      Orion Announces Price Increases, Reduced Payment Terms
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      PCMC teams with IGT, Fujifilm makes big announcement and more
      Loftware recognized as 'AIDC Company of the Year'
      Schreiner MediPharm highlights sustainability of Needle-Trap technology
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Tranzonic Names VP of Supply Chain
      Ontex Climate Action Targets Approved by Science-Based Targets Initiative
      Suominen Test Center Assesses Biodegradability of Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—June 25
      3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
      Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
      NREL Names Jennifer Logan to Leadership Team as CFO
      National Grid Renewables Orders 2 GW of First Solar Modules

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login