The content studio will give visiting stylists from around the world the opportunity to create high-grade, quality content and share instantly across their social networks. Guests who enter the space have the opportunity to utilize all of the essentials needed to capture original video and photography content, according to the company.
“With the launch of Redken Studio 404, we’re giving Redken Stylists access and the tools to create content is a simple, turnkey way,” said Aditi Sharma, social media director, Integrated Marketing Communications. “We’ve made the experience interactive, fun and very easy. It will be a place for stylists, brand ambassadors and Redken Artists to share their ideas, thoughts, tips and overall Redken brand love.”