Not only does each application offer 24-hour access to education, the apps can be utilized by salon owners as a learning tool for their teams. With the ability to assign lessons to team members, salons can use the branded app of their choice to track team members’ progress and success. The ability to create a digital curriculum specific to a salon’s training needs makes these apps a unique resource. From product knowledge to collection basics to new techniques, these branded apps are the perfect addition to in-salon education from your preferred brand.
“We are excited to expand our Digital Education program across our Coty Professional Beauty Professional Hair Portfolio to help reach and delight stylists where they shop, learn, work and seek education,” said Jeff Pierce, Coty Professional’s director of virtual education for North America.
Another unique element of each app is the “Ask the Experts” feature. With digital learning a stylist is essentially on his or her own if they have a question, however Wella Professionals, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional apps offer the ability to chat with a brand expert. With a tap of a button, a stylist can ask brand experts anything from a question about color formulation in Wella Professionals to which Nioxin System Kit to recommend to their client or what’s the best Sebastian products to cocktail for curly hair.