As part of the product launch, Dove is putting a stake in the ground that there is no one right (or perfect) way to parent – and will be encouraging parents to trust their way and do what they think is best for their babies and themselves. See an upcoming infographic at happi.com on this topic.
As for the products, there are two lines. New Baby Dove Rich Moisture range has been developed for babies with normal to dry skin and goes beyond mildness to actively replenish lost moisture and nutrients into baby’s skin. All products are hypoallergenic and mild with a fragrance specically developed for delicate baby skin.
New Baby Dove Sensitive Moisture range has been developed to take extra special care of babies with sensitive skin. It is fragrance free and designed to be kind to dry skin; is hypoallergenic and pH neutral.
In other news, Dove is also promoting its #RealBeauty campaign, as covered by Happi.
More info: www.dove.com/babydove