Krassin said, "It has been a privilege to lead the Zotos family. I am incredibly proud of what Zotos has accomplished during my tenure, and am deeply appreciative of the team’s hard work and passion. I look forward to working closely with Nancy throughout the transition and am confident the business will see continued success under her leadership."
Bernardini is a veteran of the beauty industry. Most recently, she served as chief financial officer and then general manager of Gurwitch Products, home of leading prestige brands Laura Mercier and RéVive; during her tenure, Bernardini helped put Gurwitch’s brands on a strong growth trajectory and significantly accelerated sales and profit growth. Gurwitch was acquired by Shiseido Americas Corporation in July 2016, and since then, Bernardini has helped successfully integrate the Laura Mercier and RéVive brands into the Shiseido Americas organization and position them for continued success.
Prior to Gurwitch, Bernardini served in multiple finance roles across the hair care and beauty industries, including at Procter & Gamble, including as chief financial officer of the Global Fine Fragrance division. She began her career at the Bristol-Myers Squibb Company where she also served in various roles, including as chief financial officer of the US division of Clairol, its personal-care subsidiary specializing in hair coloring and hair care.
Bernardini said, “I am excited to lead Zotos and to help the business continue to thrive in the professional hair care industry. I have tremendous respect for the organization and for their high-quality products, and also for the values that I have seen Shiseido instill in all its brands since Laura Mercier joined the Shiseido family. Our priorities will be to accelerate Zotos’ performance and delight more salon professionals around the world, creating a more powerful presence for the Zotos portfolio of brands in the global professional hair care market.”