05.12.17
Gwyneth Paltrow’s Goop is partnering with Nordstrom to bring her brand to Pop-In@Nordstrom in select stores across the country and online. This is the first-time Paltrow’s brand is working with a major retailer in this capacity, and the first-time goop has a concurrent retail presence in multiple markets at once.
goop-In@Nordstrom —merchandised as an enclosed living space—features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space. Products include both goop's own line of luxury skincare, wellness, apparel and fragrance, as well as hand-picked items from goop's digital shop.
goop-In@Nordstrom can be found in eight Nordstrom store locations and online from now until June 25.
goop-In@Nordstrom —merchandised as an enclosed living space—features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space. Products include both goop's own line of luxury skincare, wellness, apparel and fragrance, as well as hand-picked items from goop's digital shop.
goop-In@Nordstrom can be found in eight Nordstrom store locations and online from now until June 25.
