Sometimes hair needs a little help to make sure it looks and feels perfect. But one size does not fit all. Each client has her own challenges—from damaged to oily locks and from sun-stressed to color-faded strands—and most people have more than one concern. To solve each of those problems, Keune Haircosmetics North America returns to founder Jan Keune’s scientific roots in the pharmacy to relaunch Care, a range of stylist-prescribed nourishing shampoos, indulgent conditioners, healing treatments and results-focused stylers to strengthen, repair and create the healthiest hair and scalp possible.
 
In July, Keune will relaunch its Care range, with products designed to promote the healthiest scalp and hair possible. The renewed collection includes both existing products and new products, which are organized into 11 problem-solving segments. 
 
The entire Keune Care range, including new and existing products, has been packaged in beautiful, fresh, apothecary-inspired white bottles reminiscent of those in Jan Keune’s pharmacy in Amsterdam.
 
"The sleek new apothecary-inspired packaging reflects the Keune’s family’s almost 100-year heritage in the professional beauty industry,” says Rachael Hoffman, vice president of marketing and brand Development for Keune Haircosmetics North America. “It looks gorgeous on salons’ shelves and backbars and reflects the high quality of the products inside the bottles.”
 
Central to the Care formulas is Keune’s patented Essential Mineral Complex, developed according to long-established scientific practices and principles. These five minerals—zinc, copper, silicum, iron and magnesium—work together to nourish the scalp and strengthen and repair the hair.
 
More info: www.keune.com/na