In her role as band evangelist, the actress will be featured in Skin Inc.'s digital campaigns and took part in a celebration to unveils Skin Inc.'s new sheet masks, which come in three variations infused with Skin Inc signature serums and metals of gold and platinum for custom multi-masking.
"I am thrilled to partner with the definitive global leader of customizable skincare to serve as the first brand evangelist. I'm looking forward to working with Skin Inc. to be the voice of customer enriching the authenticity of the brand," said Son Ye-Jin. "Skin Inc. is a pioneer in skincare innovation and Skin Inc.'s products are fuss-free and effective, with custom features -- we are ready to face the world in this new era of beauty!"
"I am excited to work with Son Ye-Jin and introduce her as the first brand evangelist of Skin Inc.," said Skin Inc. founder and CEO Sabrina Tan. "Skin Inc. is a brand committed to innovate and push the boundaries while remaining focused on its core positioning of customization. Now, with Son Ye-Jin onboard, we add an additional layer, bringing customer authenticity. Through her fan base and Skin Inc. customers, we are committed to go back to the lab together, lend an innovative voice to Son Ye-Jin and transform the way people care for their skin."
In addition, Skin Inc. said Ye-Jin, who just won the Baeksang Arts Award for Best Leading Actress in the film "The Last Princess,” will be the first key opinion leader to be part of its "Open Innovation Program.: