Estée Lauder, the flagship brand of The Estée Lauder Companies, is launching is augmented reality-based product try-on on Estée Lauder’s web and mobile website, powered by ModiFace.

Through augmented reality (AR), users can virtually try-on product shades on their photo or live video while viewing the product on the brand’s ecommerce product pages. ModiFace says its latest Light Field Rendering technology uniquely accounts for the level of light, texture, and shine in the photo or video.

“We are delighted by our partnership with ModiFace which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” Stephane de La Faverie, global brand president. “We are especially delighted that this capability is provided to our consumers across all platforms, including mobile, web, and tablet, directly on the product page where it can make the biggest impact.”

The Estée Lauder e-commerce augmented reality integration incorporates several technology upgrades, including the latest advances in WebGL technology to create unique virtual surfaces to model the textures and finishes of each of the Estée Lauder shades.  It also uses ModiFace’s latest generation facial tracking technology to accurately map the contours of the eyes and lips in live video through any webcam.

“Our latest web AR technology combines the latest advances in AI, facial tracking, and computer graphics to result in a realistic, widely usable, and practical application that has been highly optimized for improving the online beauty shopping experience.  We are extremely excited to bring this unique technology to market with Estée Lauder, one of the world’s most renowned beauty brands,” said Parham Aarabi, Founder and CEO, ModiFace.